/* vietnamese */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 400 700;
  font-stretch: 100%;
  font-display: swap;
  src: url("/assets/fonts/type-0.woff2") format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 400 700;
  font-stretch: 100%;
  font-display: swap;
  src: url("/assets/fonts/type-1.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 400 700;
  font-stretch: 100%;
  font-display: swap;
  src: url("/assets/fonts/type-2.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-3.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-4.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-5.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-6.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* cyrillic-ext */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-0.woff2") format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-1.woff2") format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-2.woff2") format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
/* vietnamese */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-3.woff2") format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-4.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-5.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}


:root{--ink:#252620;--paper:#f1eee6;--orange:#f65b35;--gutter:clamp(24px,5vw,88px);font-family:'Bricolage Grotesque',Arial,sans-serif;color:var(--paper);background:#111310;font-synthesis:none;font-optical-sizing:auto;scroll-behavior:smooth}
*{box-sizing:border-box}body{margin:0}button,a{-webkit-tap-highlight-color:transparent}button,input,textarea{font:inherit}button,a{touch-action:manipulation}a{color:inherit;text-decoration:none}button{cursor:pointer}button:focus-visible,a:focus-visible{outline:2px solid currentColor;outline-offset:6px}::selection{background:#f65b35;color:#111310}em{font-family:'Instrument Serif',Georgia,serif;font-weight:400}p,h1,h2,h3{margin:0}p{line-height:1.5}.world{position:fixed;inset:0;z-index:-2;background:var(--world-color,#111310)}.site-header{position:absolute;top:0;left:0;width:100%;padding:28px var(--gutter);display:flex;justify-content:space-between;align-items:center;z-index:20}.wordmark{font-size:36px;font-weight:700;letter-spacing:-.07em;line-height:1}.brand-dot{color:var(--orange)}nav{display:flex;align-items:center;gap:36px;font-size:15px}nav>a:not(.nav-cta){border-bottom:1px solid transparent;padding:12px 0}nav>a:hover{border-color:currentColor}.nav-cta{background:var(--paper);color:var(--ink);border-radius:30px;padding:14px 22px;display:flex;align-items:center;gap:25px}.nav-cta:hover{background:var(--orange)}.eyebrow{font-size:13px;letter-spacing:.09em;text-transform:uppercase;font-weight:500;line-height:1.4}.hero{min-height:860px;height:105svh;position:relative;isolation:isolate;display:flex;flex-direction:column;justify-content:center;padding:120px var(--gutter) 110px}.hero-media{position:absolute;inset:0;z-index:-1;overflow:hidden}.hero-media img{width:100%;height:100%;object-fit:cover;object-position:65% 50%;transform:scale(var(--hero-scale,1.02)) translateY(var(--hero-y,0px));opacity:var(--hero-opacity,1)}.hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(9,12,11,.33),transparent 70%),linear-gradient(0deg,#111310 0%,transparent 20%,transparent 80%,rgba(17,19,16,.16))}.hero-content{width:100%;max-width:1500px;margin:auto}.hero-kicker{margin-bottom:35px;display:flex;gap:16px;color:#d1cec6}.hero h1{font-size:clamp(82px,9.8vw,170px);line-height:.98;letter-spacing:-.055em;font-weight:600;max-width:1050px;transform:translateY(var(--title-y,0px))}.hero h1>span{display:block}.hero h1 em{letter-spacing:-.025em;font-size:1.14em}.hero-bottom{display:flex;align-items:flex-end;justify-content:space-between;margin-top:42px;max-width:1080px}.hero-bottom>p{font-size:20px;letter-spacing:-.018em;line-height:1.5}.circle-link{display:flex;align-items:center;gap:22px;font-size:14px;line-height:1.25}.round-arrow{display:grid;place-items:center;width:66px;height:66px;border:1px solid #f1eee679;border-radius:50%;font-size:25px;transition:background .25s,transform .25s}.circle-link:hover .round-arrow{background:var(--orange);transform:rotate(45deg);border-color:var(--orange)}.hero-foot{position:absolute;bottom:32px;left:var(--gutter);right:var(--gutter);display:flex;justify-content:space-between;align-items:end;font-size:12px;line-height:1.5;color:#bdbeb3}.hero-foot>a{display:flex;gap:18px;padding:12px}.edition{text-align:right}.question{position:relative;height:155svh;min-height:1100px;padding:0 var(--gutter);color:var(--ink)}.question-sticky{height:100svh;min-height:650px;position:sticky;top:0;display:flex;flex-direction:column;justify-content:center;max-width:1370px;margin:auto;padding:90px 0}.question .eyebrow{margin-bottom:50px}.reading-text{font-size:clamp(64px,7.4vw,116px);font-weight:500;line-height:1.035;letter-spacing:-.048em;max-width:1150px}.reading-text em{font-size:1.13em}.reading-text .word{opacity:var(--word-opacity,1);transition:opacity .16s linear}.question-note{font-size:18px;margin-top:44px;align-self:flex-end;width:340px;letter-spacing:-.015em}.skip-link{position:fixed;top:12px;left:12px;z-index:100;background:white;color:black;padding:16px;transform:translateY(-160%)}.skip-link:focus{transform:none}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(min-width:1700px){.hero-content{max-width:1660px}.hero h1{font-size:180px}.hero-bottom{max-width:1250px}}
@media(max-width:760px){.site-header{padding:24px var(--gutter)}.wordmark{font-size:31px}nav{gap:12px}nav>a:not(.nav-cta){display:none}.nav-cta{font-size:13px;padding:12px 17px;gap:18px}.hero{height:100svh;min-height:760px;padding-top:148px;justify-content:flex-start}.hero-content{margin:0}.hero-kicker{font-size:11px;letter-spacing:.07em;gap:8px;margin-bottom:32px}.hero h1{font-size:clamp(56px,11.3vw,86px);max-width:620px;letter-spacing:-.05em;line-height:1.04}.hero h1 em{font-size:1.12em}.hero-media img{object-position:66% 50%;opacity:.76}.hero-shade{background:linear-gradient(180deg,#11131020,transparent 45%,#111310 100%),linear-gradient(90deg,#11131070,transparent)}.hero-bottom{margin-top:36px;display:block}.hero-bottom>p{font-size:17px;max-width:29ch}.circle-link{margin-top:30px;gap:16px}.round-arrow{width:48px;height:48px;font-size:22px}.hero-foot{font-size:11px;bottom:26px}.hero-foot>span:first-child{max-width:125px}.edition{display:none}.question{min-height:900px;height:135svh}.question-sticky{min-height:600px;padding:85px 0}.question .eyebrow{font-size:11px;margin-bottom:38px;max-width:240px}.reading-text{font-size:clamp(44px,10.8vw,78px);line-height:1.04;letter-spacing:-.045em}.question-note{align-self:flex-start;margin-top:35px;width:auto;font-size:16px}}
html.reduced{scroll-behavior:auto}html.reduced .question{height:auto;min-height:0}html.reduced .question-sticky{height:auto;min-height:650px;position:relative}html.reduced .hero-media img,html.reduced .hero h1{transform:none!important;opacity:1!important}html.reduced .reading-text .word{opacity:1!important;transition:none}
@media(prefers-reduced-motion:reduce){:root{scroll-behavior:auto}.question{height:auto;min-height:0}.question-sticky{height:auto;min-height:650px;position:relative}.hero-media img,.hero h1{transform:none!important;opacity:1!important}.reading-text .word{opacity:1!important;transition:none}}
.world{background:var(--world-color,#d4d0c8)}.hero h1 em{margin-left:.035em}.hero-bottom{max-width:880px}.conversation{height:250svh;min-height:1900px;color:var(--ink);position:relative;padding:0 var(--gutter)}.conversation-stage{position:sticky;top:0;min-height:720px;height:100svh;max-width:1440px;margin:auto;display:grid;grid-template-columns:.82fr 1.18fr;gap:clamp(40px,7vw,110px);align-items:center;padding:70px 0}.conversation-intro .eyebrow{max-width:300px;margin-bottom:28px;font-size:12px}.conversation-intro h2{font-size:clamp(52px,5.7vw,94px);font-weight:500;line-height:1;letter-spacing:-.05em;margin-bottom:24px}.conversation-intro h2 em{font-size:1.15em}.conversation-intro>p:not(.eyebrow){font-size:18px;max-width:29ch;letter-spacing:-.01em}.scene-steps{list-style:none;margin:34px 0 28px;padding:0;font-size:14px}.scene-steps li{display:flex;gap:15px;padding:11px 0;color:#526159;border-bottom:1px solid #25262022;transition:color .25s}.scene-steps li span{font-size:12px}.scene-steps li.active{color:var(--ink)}.scene-steps li .step-icon{display:none;margin-left:auto}.scene-steps li.active .step-icon{display:inline-flex}.text-link{font-size:14px;display:inline-flex;gap:16px;padding:10px 0;border-bottom:1px solid currentColor}.chat-scene{min-width:0;transform:translateY(var(--chat-y,0px)) rotate(var(--chat-rotate,0deg))}.scene-caption{display:flex;justify-content:space-between;margin:0 4px 12px;font-size:12px}.scene-caption>span:first-child{font-weight:600}.scene-caption>span:last-child{color:#5e6055}.chat-window{border-radius:20px;background:#fbfbf8;color:#252620;box-shadow:0 20px 70px #3336291c;border:1px solid #fff7;overflow:hidden;transform:scale(var(--chat-scale,1));transform-origin:50% 50%}.chat-bar{display:flex;justify-content:space-between;align-items:center;padding:20px 26px;border-bottom:1px solid #deded670;font-size:16px}.chat-logo{font-weight:600;display:flex;gap:10px}.chat-logo>span{font-size:14px;color:#81827a}.chat-new{font-size:22px}.chat-content{padding:26px}.user-message{margin-left:40px;border-radius:20px 20px 4px 20px;background:#eceee7;padding:16px 20px;min-height:75px;font-size:16px;line-height:1.45}.type-cursor{display:inline-block;width:2px;height:1em;background:#5e6858;vertical-align:-.1em;margin-left:2px}.assistant-message{display:flex;gap:14px;margin-top:25px;font-size:15px;line-height:1.45;opacity:var(--answer-opacity,1);transform:translateY(var(--answer-y,0px))}.assistant-star{font-size:24px;line-height:1.1}.assistant-message ul{padding-left:18px;margin:12px 0;line-height:1.7}.answer-last{font-size:13px;color:#61645a}.sponsored-ad{margin-top:24px;padding-top:16px;border-top:1px solid #dedfd8;opacity:var(--ad-opacity,1);transform:translateY(var(--ad-y,0px))}.sponsor-label{display:flex;justify-content:space-between;gap:12px;font-size:11px;margin-bottom:12px;color:#60645a}.sponsor-label>span:first-child{font-weight:600;color:#42473a}.ad-product{display:grid;grid-template-columns:132px 1fr;gap:18px;align-items:center}.ad-product img{width:100%;aspect-ratio:1;object-fit:cover;border-radius:10px}.ad-brand{font-size:10px;letter-spacing:.06em;color:#5c6352;margin-bottom:6px}.ad-product h3{font-size:22px;line-height:1.08;letter-spacing:-.035em;font-weight:600}.ad-product h3+p{font-size:13px;line-height:1.4;margin-top:8px}.ad-link{background:none;border:none;border-bottom:1px solid #7a806f;padding:6px 0;color:var(--ink);font-size:12px;display:inline-flex;gap:12px;align-items:center;margin-top:8px}.ad-link:hover{color:#944027}.chat-input{margin:0 26px 20px;border:1px solid #dedfd8;border-radius:28px;padding:10px 12px 10px 18px;display:flex;justify-content:space-between;align-items:center;font-size:12px;color:#696d62}.send-icon{width:29px;height:29px;background:#252620;color:white;border-radius:50%;display:grid;place-items:center;font-size:19px}.demo-note{font-size:11px;line-height:1.5;margin:13px 4px;color:#616456;max-width:55ch}.scene-controls{display:flex;justify-content:space-between;align-items:center;gap:16px;margin:13px 4px;font-size:11px}.scene-controls button{background:none;border:none;border-bottom:1px solid currentColor;padding:7px 0;color:var(--ink);font-size:12px}.bridge{color:var(--ink);padding:110px var(--gutter) 135px;max-width:1616px;margin:auto}.bridge .eyebrow{margin-bottom:38px}.bridge h2{font-size:clamp(62px,7.8vw,125px);line-height:1.03;letter-spacing:-.05em;font-weight:500}.bridge h2 em{font-size:1.05em}.bridge>p:last-child{font-size:20px;max-width:34ch;margin:40px 0 0 auto}.approach{color:var(--ink);padding:70px var(--gutter) 130px;max-width:1616px;margin:auto}.approach-heading{display:grid;grid-template-columns:1fr 2fr;gap:30px;align-items:start;margin-bottom:60px}.approach-heading .eyebrow{padding-top:15px}.approach-heading h2{font-size:clamp(44px,5.2vw,76px);letter-spacing:-.045em;line-height:1.06;font-weight:500}.approach-heading h2 em{font-size:1.1em}.approach-row{display:grid;grid-template-columns:1fr 2fr .9fr;gap:30px;border-top:1px solid #25262040;padding:40px 0;transform:translateY(var(--row-y,0px));opacity:1}.approach-number{font-size:clamp(48px,7vw,98px);font-weight:400;letter-spacing:-.08em;line-height:1;color:#66665b}.approach-row h3{font-weight:500;font-size:clamp(32px,3.5vw,52px);line-height:1.07;letter-spacing:-.045em}.approach-row p{font-size:18px;max-width:38ch;margin-top:20px}.approach-tag{font-size:12px;text-align:right;padding-top:10px}.contact{padding:130px var(--gutter) 26px;color:#28251e;max-width:1800px;margin:auto}.contact>.eyebrow{margin-bottom:40px}.contact h2{font-size:clamp(84px,12.5vw,190px);letter-spacing:-.06em;font-weight:500;line-height:.91}.contact h2 em{font-size:1.1em;margin-left:.03em}.contact-bottom{display:flex;justify-content:space-between;align-items:end;gap:45px;margin-top:60px;padding-bottom:80px}.contact-bottom>p{font-size:20px}.contact-slot{text-align:right}.contact-slot>span{font-size:19px;letter-spacing:-.02em}.contact-slot>p{margin-top:10px;font-size:13px}footer{padding:35px 0 24px;border-top:1px solid #25262055;display:flex;align-items:center;gap:50px;justify-content:space-between}footer .wordmark{font-size:45px}footer>p{font-size:12px;max-width:310px;line-height:1.45}.back-top{font-size:13px;display:flex;gap:15px;padding:10px 0}.concept-note{font-size:11px;line-height:1.5;margin-bottom:24px}.product-dialog{border:0;border-radius:18px;width:min(850px,calc(100% - 40px));padding:0;color:#252620;background:#f1eee6}.product-dialog[open]{display:grid;grid-template-columns:1fr 1fr;align-items:center}.product-dialog::backdrop{background:#111310c9;backdrop-filter:blur(8px)}.product-dialog>img{width:100%;height:100%;object-fit:cover}.product-dialog>div{padding:42px 32px}.product-dialog .eyebrow{font-size:11px}.product-dialog h2{font-size:48px;font-weight:500;line-height:1.03;letter-spacing:-.04em;margin:25px 0}.product-dialog p:not(.eyebrow){font-size:16px}.product-dialog .dialog-disclosure{margin-top:20px;font-size:12px!important}.close-dialog{position:absolute;right:12px;top:12px;width:38px;height:38px;background:#f1eee6;border:1px solid #25262060;border-radius:50%;font-size:25px;color:#252620}
html.reduced .conversation{height:auto;min-height:0}html.reduced .conversation-stage{height:auto;min-height:0;position:relative}html.reduced .chat-scene,html.reduced .chat-window,html.reduced .assistant-message,html.reduced .sponsored-ad,html.reduced .approach-row{transform:none!important;opacity:1!important}html.reduced .type-cursor{display:none}html.reduced .scene-steps li{color:var(--ink)}
@media(max-width:1050px) and (min-width:761px){.conversation-stage{grid-template-columns:.75fr 1.25fr;gap:35px}.chat-content{padding:20px}.ad-product{grid-template-columns:110px 1fr}.conversation-intro h2{font-size:62px}.conversation-intro>p:not(.eyebrow){font-size:16px}.scene-steps{margin-top:20px}.chat-bar{padding:16px 20px}}
@media(max-width:760px){.hero-foot{bottom:67px}.conversation{padding:0 20px;height:235svh;min-height:1680px}.conversation-stage{display:flex;flex-direction:column;justify-content:center;align-items:stretch;gap:18px;height:100svh;min-height:770px;padding:30px 0}.conversation-intro .eyebrow{font-size:10px;margin-bottom:12px}.conversation-intro h2{font-size:44px;margin-bottom:0}.conversation-intro h2 br{display:none}.conversation-intro h2 em{margin-left:.04em}.conversation-intro>p:not(.eyebrow),.conversation-intro>.text-link{display:none}.scene-steps{display:flex;gap:16px;margin:15px 0 0;font-size:11px}.scene-steps li{gap:5px;border:0;padding:0;display:block;flex:1}.scene-steps li span{display:block;font-size:10px;margin-bottom:4px}.scene-steps li.active:after{display:none}.scene-caption{font-size:10px;margin-bottom:8px}.chat-window{border-radius:15px}.chat-bar{padding:14px 17px;font-size:15px}.chat-content{padding:16px}.user-message{margin-left:22px;padding:12px 14px;min-height:66px;font-size:13px;line-height:1.4}.assistant-message{gap:10px;font-size:12px;margin-top:18px}.assistant-star{font-size:21px}.assistant-message ul{margin:9px 0;line-height:1.6}.answer-last{font-size:11px}.sponsored-ad{margin-top:15px;padding-top:12px}.sponsor-label{font-size:9px;margin-bottom:10px}.ad-product{grid-template-columns:98px 1fr;gap:12px}.ad-brand{font-size:8px}.ad-product h3{font-size:19px}.ad-product h3+p{font-size:11px;line-height:1.3;margin-top:6px}.ad-link{font-size:11px;margin-top:4px;padding:6px 0;min-height:32px}.chat-input{margin:0 16px 15px;font-size:11px;padding:7px 10px 7px 14px}.send-icon{height:25px;width:25px}.demo-note{font-size:10px;margin:10px 2px;max-width:52ch}.scene-controls{font-size:9px;margin:5px 2px}.scene-controls button{font-size:11px;padding:9px 0}.bridge{padding:95px var(--gutter) 90px}.bridge .eyebrow{font-size:11px;margin-bottom:25px}.bridge h2{font-size:clamp(44px,11vw,74px)}.bridge>p:last-child{font-size:17px;margin-top:30px;max-width:29ch}.approach{padding:30px var(--gutter) 70px}.approach-heading{display:block;margin-bottom:35px}.approach-heading .eyebrow{font-size:11px;margin-bottom:25px}.approach-heading h2{font-size:42px}.approach-row{grid-template-columns:46px 1fr;gap:16px;padding:28px 0}.approach-number{font-size:40px}.approach-row h3{font-size:31px}.approach-row p{font-size:16px;margin-top:15px}.approach-tag{grid-column:2;text-align:left;padding:0;font-size:11px}.contact{padding-top:95px}.contact h2{font-size:clamp(66px,17vw,110px);line-height:.98}.contact .eyebrow{font-size:11px;margin-bottom:28px}.contact-bottom{display:block;margin-top:35px;padding-bottom:45px}.contact-bottom>p{font-size:17px}.contact-bottom>p br{display:none}.contact-slot{text-align:left;margin-top:32px}.contact-slot>span{font-size:17px}.contact-slot>p{font-size:12px}footer{display:flex;flex-wrap:wrap;gap:25px;padding-top:25px}footer .wordmark{font-size:38px}footer>p{order:3;font-size:11px;max-width:100%}.back-top{font-size:12px}.concept-note{font-size:10px;margin-bottom:58px}.product-dialog[open]{display:block;max-height:85svh;overflow-y:auto}.product-dialog>img{max-height:240px;object-fit:contain;background:#cbc7be}.product-dialog>div{padding:25px}.product-dialog h2{font-size:38px;margin:18px 0}.product-dialog p:not(.eyebrow){font-size:14px}.product-dialog .dialog-disclosure{font-size:11px!important}}
@media(max-width:360px){.hero-kicker{font-size:10px}.hero h1{font-size:51px}.conversation{padding:0 16px}.conversation-intro h2{font-size:39px}.ad-product{grid-template-columns:85px 1fr;gap:10px}.ad-product h3{font-size:17px}.ad-brand{letter-spacing:0}.scene-steps{gap:8px}.chat-content{padding:13px}.sponsor-label{font-size:8px}.question .eyebrow{max-width:210px}}
@media(prefers-reduced-motion:reduce){.conversation{height:auto;min-height:0}.conversation-stage{height:auto;min-height:0;position:relative}.chat-scene,.chat-window,.assistant-message,.sponsored-ad,.approach-row{transform:none!important;opacity:1!important}.type-cursor{display:none}.scene-steps li{color:var(--ink)}}
.ad-product img{height:auto}.product-dialog>img{height:auto;aspect-ratio:1}.reading-text em{margin-left:.035em}
html:not(.js) .question,html:not(.js) .conversation{height:auto;min-height:0}html:not(.js) .question-sticky,html:not(.js) .conversation-stage{height:auto;min-height:650px;position:relative}
@media(max-width:760px){.product-dialog>img{height:220px;aspect-ratio:auto}.scene-caption,.scene-controls,.demo-note{font-size:11px}.ad-link{min-height:40px}.sponsor-label{font-size:10px}.ad-brand{font-size:10px}.answer-last{font-size:12px}.assistant-message{font-size:13px}.user-message{font-size:14px}.conversation-stage{min-height:800px}}
@media(max-width:760px){.conversation-stage{min-height:0;padding:20px 0;gap:16px}.conversation-intro .eyebrow,.scene-steps{display:none}.conversation-intro h2{font-size:38px}.conversation-intro h2 br{display:initial}.scene-controls>span{display:none}}
@media(max-width:760px) and (max-height:799px){.conversation{height:auto;min-height:0}.conversation-stage{position:relative;height:auto;padding:65px 0}.chat-scene,.chat-window{transform:none}}

/* Iteration 2: a moving opening and a visible path from creative to performance. */
.site-header{isolation:isolate;z-index:40;background:linear-gradient(#11131085,transparent)}
.nav-links{display:flex;align-items:center;gap:28px}.nav-links>a:not(.nav-cta){padding:12px 0;border-bottom:1px solid transparent}.nav-links>a:hover{border-color:currentColor}.nav-index,.menu-toggle{display:none}
.hero-drift{position:absolute;inset:-3%;animation:hero-breathe 11s ease-in-out infinite alternate;will-change:transform}
.hero-light{position:absolute;width:90vw;height:95vw;left:32%;top:-40%;pointer-events:none;background:radial-gradient(ellipse at center,#fc774464 0%,#f85b2526 32%,transparent 65%);mix-blend-mode:screen;animation:light-travel 13s ease-in-out infinite alternate;will-change:transform,opacity}
.hero-bottom{max-width:940px;gap:45px}.hero-bottom>p{font-size:18px;max-width:36ch;line-height:1.5}.hero-bottom strong{display:block;font-size:22px;font-weight:500;margin-bottom:9px;color:#f1eee6}.hero-bottom .circle-link{flex-shrink:0}.hero:not(.in-view) .hero-drift,.hero:not(.in-view) .hero-light{animation-play-state:paused}
@keyframes hero-breathe{from{transform:translate3d(-1%,1%,0) scale(1.01)}to{transform:translate3d(1.5%,-1.5%,0) scale(1.08)}}
@keyframes light-travel{from{transform:translate3d(-13%,0,0) rotate(-18deg);opacity:.35}to{transform:translate3d(15%,18%,0) rotate(12deg);opacity:1}}
.bridge{height:155svh;min-height:1200px;max-width:none;padding:0 var(--gutter);position:relative}
.bridge-stage{position:sticky;top:0;min-height:740px;height:100svh;max-width:1450px;margin:auto;display:flex;flex-direction:column;justify-content:center;padding:75px 0}
.bridge .eyebrow{margin-bottom:35px}.bridge-head{display:flex;align-items:center;justify-content:space-between;gap:30px}.bridge h2{font-size:clamp(76px,8.8vw,145px);line-height:.98;letter-spacing:-.05em;transform:translateX(var(--bridge-x,0px));position:relative;z-index:1}.bridge h2 em{margin-left:.03em}
.signal-orbit{width:clamp(180px,21vw,320px);aspect-ratio:1;position:relative;flex-shrink:0;border-radius:50%;background:#f65b35;display:grid;place-items:center;transform:rotate(var(--signal-angle,-12deg)) scale(var(--signal-scale,1))}
.orbit-ring{position:absolute;inset:15px;border:1px solid #25262066;border-radius:50%;border-right-color:transparent;transform:rotate(var(--orbit-angle,0deg))}.signal-arrow{font-size:clamp(95px,13vw,195px);font-weight:400;line-height:1;transform:translateY(-6px)}.orbit-caption{position:absolute;bottom:35px;font-size:10px;letter-spacing:.13em}
.journey{position:relative;margin-top:64px}.journey ol{display:grid;grid-template-columns:repeat(4,1fr);gap:0;list-style:none;padding:0;margin:0}.journey li{display:flex;flex-direction:column;align-items:flex-start}.journey-node{position:relative;z-index:1;display:grid;place-items:center;width:50px;height:50px;border:1px solid #77776b;border-radius:50%;background:var(--world-color,#e9e5dc);font-size:12px;transition:background .2s,border-color .2s}.journey strong{font-size:26px;letter-spacing:-.035em;font-weight:500;margin-top:20px}.journey li>span:last-child{font-size:13px;margin-top:5px;color:#5f6055}.journey-track{position:absolute;left:25px;right:calc(25% - 25px);top:24px;height:2px;background:#25262026}.journey-track>span{display:block;width:var(--journey-fill,100%);height:100%;background:#f65b35}.journey li.is-active .journey-node{background:#f65b35;border-color:#f65b35}.journey-caption{font-size:17px;line-height:1.4;margin-top:35px;align-self:flex-end}
.approach{padding-top:90px}.approach-heading{margin-bottom:70px}.approach-row{grid-template-columns:.9fr 1.1fr;gap:clamp(45px,7vw,100px);padding:70px 0;align-items:center;min-height:495px}.service-copy{position:relative}.approach-number{position:absolute;left:0;top:-5px;font-size:32px;letter-spacing:-.065em}.service-copy>.eyebrow{font-size:11px;letter-spacing:.07em;margin:0 0 35px 54px;padding-top:3px}.approach-row h3{font-size:clamp(44px,4.5vw,69px);font-weight:500;line-height:1.02;letter-spacing:-.04em}.approach-row h3 em{font-size:1.1em}.service-copy>p:last-child{font-size:17px;line-height:1.5;max-width:34ch;margin-top:25px}.service-visual{height:355px;position:relative;min-width:0}.visual-caption{position:absolute;left:10px;top:10px;font-size:10px;letter-spacing:.12em}
.intent-slip{position:absolute;left:0;top:75px;width:100%;padding:25px 24px;background:#efebe2;box-shadow:0 16px 38px #24241f0b;border:1px solid #25262015;border-radius:4px;font-size:clamp(17px,1.5vw,23px);letter-spacing:-.025em;transform:translateX(calc(var(--visual-shift,0px) * -1)) rotate(-5deg)}.intent-slip>span{color:#ce4b2a;margin-right:16px}.intent-slip:nth-of-type(2){top:155px;left:10px;transform:translateX(var(--visual-shift,0px)) rotate(3deg);background:#f65b35}.intent-slip:nth-of-type(2)>span{color:var(--ink)}.intent-slip:nth-of-type(3){top:235px;transform:translateX(calc(var(--visual-shift,0px) * -1)) rotate(-3deg)}.intent-answer{position:absolute;left:18px;bottom:0;font-size:12px;color:#5c5d51}
.creative-ad{position:absolute;left:0;top:10px;width:210px;min-height:305px;padding:14px;background:#f65b35;border-radius:8px;transform:translateY(var(--visual-shift,0px)) rotate(-8deg);box-shadow:0 20px 45px #25262018}.creative-ad>span{display:block;font-size:9px;letter-spacing:.09em;margin-bottom:12px}.creative-ad img{width:100%;height:150px;object-fit:cover;border-radius:4px}.creative-ad strong{font-size:29px;font-weight:500;letter-spacing:-.035em;line-height:.97;display:block;margin-top:12px}.creative-ad small{display:block;font-size:9px;margin-top:12px}.creative-page{position:absolute;top:27px;right:0;width:265px;height:310px;padding:23px;background:#f1eee6;border:1px solid #2526201c;border-radius:7px;box-shadow:0 20px 50px #25262012;transform:translateY(calc(var(--visual-shift,0px) * -1)) rotate(5deg)}.creative-page>div{font-size:13px;font-weight:600;display:flex;justify-content:space-between;align-items:center}.creative-page>div>span{font-size:7px;letter-spacing:.06em;font-weight:400}.creative-page>p{font-size:36px!important;line-height:1.02!important;letter-spacing:-.045em;font-weight:500;margin-top:29px!important}.example-cta{display:inline-block;font-size:10px;padding:9px 14px;background:#252620;border-radius:20px;color:#f1eee6;margin-top:22px}.creative-page small{display:block;font-size:9px;margin-top:20px;letter-spacing:.06em}.creative-connector{position:absolute;left:43%;top:0;font-size:68px;line-height:1;z-index:2;transform:rotate(var(--signal-angle,0deg))}
.learning-loop{width:270px;height:270px;border:1px solid #25262040;border-radius:50%;position:absolute;left:50%;top:5px;transform:translateX(-50%) rotate(var(--loop-angle,0deg))}.learning-loop>span{position:absolute;inset:-2px;border:8px solid transparent;border-top-color:#f65b35;border-left-color:#f65b35;border-radius:50%}.learning-loop>span:after{content:'';position:absolute;right:20px;top:15px;width:17px;height:17px;background:#f65b35;border-radius:50%}.learning-loop b{position:absolute;inset:0;display:grid;place-items:center;font-size:125px;font-weight:400;line-height:1}.loop-label{position:absolute;z-index:1;font-size:12px;background:#ece8de;padding:9px 14px;border:1px solid #25262020;border-radius:22px}.loop-label-one{top:8px;left:12px}.loop-label-two{top:115px;right:0}.loop-label-three{top:233px;left:0}.improve-visual>p{font-size:28px!important;line-height:1.05;text-align:right;letter-spacing:-.035em;position:absolute;bottom:0;right:12px;margin:0!important}.improve-visual em{font-size:1.1em}
@media(max-width:1050px){.nav-links{gap:20px;font-size:13px}.creative-ad{width:185px}.creative-page{width:235px}.intent-slip{padding:22px 17px;font-size:17px}.service-copy>p:last-child{font-size:16px}}
@media(max-width:900px){.site-header{align-items:flex-start}.menu-toggle{display:flex;align-items:center;gap:18px;padding:11px 18px;background:#f1eee6;color:#252620;border:0;border-radius:25px;font-size:14px;position:relative;z-index:2}.menu-toggle>span{font-size:19px}.nav-links{display:none;position:absolute;top:80px;left:var(--gutter);right:var(--gutter);padding:25px;background:#f1eee6;color:#252620;border-radius:18px;box-shadow:0 25px 60px #0005;flex-direction:column;align-items:stretch;gap:0}.menu-open .nav-links{display:flex}.nav-links>a,.nav-links>a.nav-cta{display:flex;padding:17px 0!important;align-items:center;border:0!important;border-bottom:1px solid #25262022!important;border-radius:0;background:transparent!important;font-size:clamp(21px,4.6vw,34px);letter-spacing:-.035em;gap:18px}.nav-links>a:last-child{border-bottom:0!important}.nav-index{display:block;font-size:11px;letter-spacing:0;color:#6e7063}.menu-open .hero-content{opacity:.28;pointer-events:none}.hero-content{transition:opacity .2s}.signal-orbit{width:190px}.bridge h2{font-size:clamp(64px,8.5vw,90px)}.approach-row{gap:35px}.creative-page{width:210px}.creative-ad{width:175px}.creative-page>p{font-size:30px!important}.creative-connector{left:37%}}
@media(max-width:760px){.hero-bottom{margin-top:29px}.hero-bottom>p{max-width:31ch;font-size:16px}.hero-bottom strong{font-size:19px;line-height:1.25;margin-bottom:11px;max-width:25ch}.hero-bottom .circle-link{margin-top:25px}.hero-light{width:160vw;height:230vw;left:-25%;top:-30%;opacity:.7}.hero-drift{inset:-4%}.hero h1{font-size:clamp(51px,11.3vw,86px)}.bridge{height:auto;min-height:0;padding:85px var(--gutter) 65px;overflow:hidden}.bridge-stage{position:relative;height:auto;min-height:0;padding:0}.bridge .eyebrow{font-size:10px;margin-bottom:28px}.bridge-head{display:block;position:relative}.bridge h2{font-size:clamp(51px,12.5vw,88px);line-height:1.01;max-width:90%}.signal-orbit{width:100px;position:absolute;right:-4px;top:130px}.signal-arrow{font-size:64px;transform:translateY(-5px)}.orbit-ring{inset:8px}.orbit-caption{font-size:5px;bottom:14px;letter-spacing:.06em}.journey{margin-top:110px}.journey ol{grid-template-columns:1fr;gap:26px}.journey li{display:grid;grid-template-columns:42px 1fr;column-gap:20px;align-items:center}.journey-node{width:42px;height:42px;font-size:10px;grid-row:span 2}.journey strong{font-size:25px;margin:0}.journey li>span:last-child{font-size:12px;margin-top:4px}.journey-track{left:20px;right:auto;top:20px;bottom:20px;width:2px;height:auto}.journey-track>span{width:100%;height:var(--journey-fill,100%)}.journey-caption{font-size:16px;align-self:flex-start;margin-top:35px}.approach{padding-top:45px}.approach-heading{margin-bottom:40px}.approach-row{display:flex;flex-direction:column;align-items:stretch;gap:30px;padding:40px 0 52px;min-height:0}.service-copy>.eyebrow{font-size:10px;margin-bottom:30px}.approach-row h3{font-size:48px}.service-copy>p:last-child{font-size:16px;max-width:36ch;margin-top:20px}.service-visual{height:325px;margin:0 5px}.intent-slip{font-size:16px;padding:20px 15px;top:54px}.intent-slip>span{margin-right:8px}.intent-slip:nth-of-type(2){top:131px;left:0}.intent-slip:nth-of-type(3){top:211px}.intent-answer{font-size:11px;bottom:7px;left:8px}.visual-caption{font-size:9px;left:6px;top:8px}.creative-ad{width:47%;left:0;top:10px;padding:11px;min-height:265px}.creative-ad img{height:125px}.creative-ad strong{font-size:24px}.creative-ad>span,.creative-ad small{font-size:7px}.creative-page{width:59%;height:277px;top:36px;padding:17px;right:-3px}.creative-page>p{font-size:clamp(26px,7.5vw,36px)!important;margin-top:28px!important}.creative-page>div{font-size:11px}.creative-page>div>span{font-size:5px}.creative-page small{font-size:7px;margin-top:18px}.example-cta{font-size:8px;padding:8px 10px}.creative-connector{left:40%;top:-3px;font-size:49px}.learning-loop{width:250px;height:250px;top:0}.loop-label{font-size:10px}.loop-label-one{left:0}.loop-label-two{right:-4px;top:105px}.loop-label-three{top:218px}.improve-visual>p{font-size:25px!important;bottom:0;right:0}}
@media(max-width:360px){.hero{padding-top:132px}.hero-bottom strong{font-size:18px}.hero-bottom>p{font-size:15px}.hero-kicker{font-size:9px}.circle-link{font-size:13px}.hero-foot>span:first-child{max-width:100px}.bridge h2{font-size:47px}.signal-orbit{top:119px;width:85px}.signal-arrow{font-size:55px}.orbit-caption{font-size:4px;bottom:12px}.approach-row h3{font-size:43px}.intent-slip{font-size:14px}.creative-page{padding:14px}.creative-page>p{font-size:26px!important}.creative-ad strong{font-size:22px}.learning-loop{width:220px;height:220px}.loop-label-three{top:198px}}
html.reduced .hero-drift,html.reduced .hero-light{animation:none!important;transform:none!important}html.reduced .hero-light{opacity:.5}html.reduced .bridge{height:auto;min-height:0}html.reduced .bridge-stage{position:relative;height:auto;min-height:0;padding-top:100px;padding-bottom:100px}html.reduced .bridge h2,html.reduced .signal-orbit,html.reduced .intent-slip,html.reduced .creative-ad,html.reduced .creative-page{transform:none!important}html.reduced .journey-node{transition:none}
html:not(.js) .hero-drift,html:not(.js) .hero-light{animation:none}html:not(.js) .bridge{height:auto;min-height:0}html:not(.js) .bridge-stage{height:auto;position:relative}html:not(.js) .journey li .journey-node{background:#f65b35}
@media(max-width:900px){html:not(.js) .menu-toggle{display:none}html:not(.js) .nav-links{display:flex;position:static;padding:0;background:none;box-shadow:none;color:#f1eee6;flex-direction:row;gap:15px}html:not(.js) .nav-links>a{font-size:11px;padding:9px 0!important}html:not(.js) .nav-index{display:none}html:not(.js) .site-header{flex-wrap:wrap;gap:18px}}
@media(prefers-reduced-motion:reduce){.hero-drift,.hero-light{animation:none!important;transform:none!important}.bridge{height:auto;min-height:0}.bridge-stage{position:relative;height:auto;min-height:0}.bridge h2,.signal-orbit,.intent-slip,.creative-ad,.creative-page{transform:none!important}.journey-node{transition:none}}
.approach{overflow:clip}.learning-loop b{transform:rotate(calc(var(--loop-angle,0deg) * -1))}
@media(min-width:761px){.intent-visual{height:390px}.intent-slip{top:60px;transform:translateX(calc(var(--visual-shift,0px) * -1)) rotate(-3deg)}.intent-slip:nth-of-type(2){top:160px;transform:translateX(var(--visual-shift,0px)) rotate(2deg)}.intent-slip:nth-of-type(3){top:260px}}

/* Iteration 3: advertising context, clear typography and a second colour chapter. */
:root{font-family:'Manrope',Arial,sans-serif}
.hero{height:auto;min-height:100svh;padding:145px var(--gutter) 110px;overflow:hidden;display:block}
.hero-content{display:grid;grid-template-columns:1.08fr 1fr;align-items:center;gap:clamp(40px,5vw,85px);max-width:1480px;margin:auto;transition:none}
.hero-message{position:relative;z-index:2;padding-bottom:15px}.hero-kicker{font-size:11px;font-weight:500;letter-spacing:.12em;margin-bottom:28px;line-height:1.5;color:#b6bcb5}
.hero h1{font-family:'Manrope',Arial,sans-serif;font-size:clamp(65px,6.8vw,112px);font-weight:500;line-height:1.06;letter-spacing:-.065em;max-width:none;transform:none}.hero h1>span{display:block}.hero-accent{color:#b9d3e5}
.hero-bottom{display:block;margin-top:33px;max-width:470px}.hero-bottom>p{font-size:17px;line-height:1.65;max-width:36ch;letter-spacing:-.012em;color:#c7cbc3}.hero-bottom .circle-link{display:inline-flex;margin-top:28px;gap:20px;font-size:13px}.hero-bottom .round-arrow{width:52px;height:52px;font-size:23px;border-color:#f1eee65c}
.hero-visual{position:relative;height:650px;min-width:0;transform:translateY(calc(var(--hero-y,0px) * -.25));isolation:isolate}
.hero-query{position:absolute;left:-15px;top:6px;width:min(385px,90%);padding:23px 25px;background:#edf1ee;color:#252620;border-radius:18px 18px 18px 2px;z-index:3;box-shadow:0 18px 50px #0003;animation:question-float 7s ease-in-out infinite alternate}
.query-caption{display:flex;align-items:center;gap:10px;font-size:9px;letter-spacing:.12em;color:#60695e}.query-caption>span{font-size:19px;line-height:1}.hero-query>p{font-size:17px;font-weight:500;line-height:1.45;letter-spacing:-.025em;margin-top:13px}
.hero-connection{position:absolute;left:20px;top:133px;width:85px;height:85px;color:#b9d3e5;z-index:2}.hero-connection>path:first-child{animation:signal-travel 7s linear infinite}
.hero-poster{display:block;position:absolute;right:4px;top:160px;width:min(420px,calc(100% - 60px));padding:20px;background:#b9d3e5;color:#202927;border-radius:14px;box-shadow:0 34px 80px #0005;animation:poster-float 9s ease-in-out infinite alternate;transform-origin:center}
.hero-sponsored{display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:9px;letter-spacing:.025em;margin-bottom:14px}.hero-sponsored>span:first-child{font-size:11px;font-weight:600;letter-spacing:0}.hero-poster>img{display:block;width:100%;height:290px;object-fit:cover;border-radius:5px;mix-blend-mode:multiply}.hero-poster-copy{display:flex;align-items:flex-end;justify-content:space-between;gap:16px;margin-top:20px}.hero-poster-copy>p{font-family:'Manrope',Arial,sans-serif;font-size:32px;font-weight:500;line-height:1.1;letter-spacing:-.045em}.hero-poster-copy>p>span{font-size:.77em}.poster-arrow{width:39px;height:39px;display:grid;place-items:center;flex-shrink:0;border:1px solid #25333170;border-radius:50%;font-size:23px}.hero-poster:hover .poster-arrow{background:#f65b35;border-color:#f65b35}.hero-poster:focus-visible{outline-color:#f1eee6}
.hero-match{position:absolute;left:3px;bottom:175px;z-index:4;display:flex;align-items:center;gap:11px;background:#f65b35;color:#23291f;padding:14px 20px;border-radius:50px;font-size:12px;transform:rotate(-5deg);box-shadow:0 8px 25px #0002;animation:match-float 8s ease-in-out infinite alternate}.hero-match>span{font-size:22px}.hero-example-note{position:absolute;bottom:-12px;right:0;left:35px;font-size:10px;line-height:1.5;color:#a4afa3;text-align:right;letter-spacing:0}
.hero-foot{bottom:60px;font-size:10px;gap:30px}.hero-foot>span:first-child{max-width:none}.hero-foot>a{padding-right:0}.hero:not(.in-view) .hero-query,.hero:not(.in-view) .hero-poster,.hero:not(.in-view) .hero-match,.hero:not(.in-view) .hero-connection path{animation-play-state:paused}
@keyframes question-float{from{transform:translateY(0) rotate(-2deg)}to{transform:translateY(-10px) rotate(0deg)}}
@keyframes poster-float{from{transform:translateY(0) rotate(3deg)}to{transform:translateY(-15px) rotate(1deg)}}
@keyframes match-float{from{transform:translateY(0) rotate(-5deg)}to{transform:translateY(-7px) rotate(-2deg)}}
@keyframes signal-travel{to{stroke-dashoffset:-88}}
.reading-text,.bridge h2,.approach-heading h2,.approach-row h3{letter-spacing:-.055em}.wordmark{font-family:'Manrope',Arial,sans-serif;letter-spacing:-.085em;font-weight:700}.contact h2{letter-spacing:-.065em;font-size:clamp(84px,11.2vw,172px)}.scene-steps{font-size:13px}.conversation-intro h2{letter-spacing:-.06em}.hero-content:has(.hero-message){opacity:1}
@media(max-width:1100px) and (min-width:761px){.hero{padding-top:150px}.hero-content{grid-template-columns:1fr 1fr;gap:32px}.hero h1{font-size:clamp(56px,6.8vw,76px)}.hero-kicker{font-size:9px;letter-spacing:.07em}.hero-bottom>p{font-size:15px}.hero-visual{height:590px}.hero-query{width:92%;padding:19px;left:-5px}.hero-query>p{font-size:15px}.hero-poster{width:calc(100% - 25px);padding:16px;top:155px}.hero-poster>img{height:240px}.hero-poster-copy>p{font-size:27px}.hero-match{left:-15px;bottom:160px;padding:12px 16px;font-size:10px}.hero-example-note{bottom:0;left:0}.hero-sponsored{font-size:8px}.hero-sponsored>span:first-child{font-size:10px}.hero-connection{left:8px;top:123px;width:65px;height:65px}}
@media(max-width:760px){.hero{height:auto;min-height:0;padding:126px var(--gutter) 105px}.hero-content{display:flex;flex-direction:column;align-items:stretch;gap:43px}.hero-message{padding:0}.hero-kicker{font-size:9px;letter-spacing:.075em;margin-bottom:23px}.hero h1{font-size:clamp(48px,12.8vw,83px);line-height:1.06;letter-spacing:-.057em}.hero-bottom{margin-top:24px}.hero-bottom>p{font-size:15px;line-height:1.6;max-width:36ch}.hero-bottom .circle-link{margin-top:23px;gap:16px;font-size:12px}.hero-bottom .round-arrow{width:44px;height:44px;font-size:21px}.hero-visual{height:548px;margin:0;transform:none}.hero-query{left:0;top:0;width:calc(100% - 20px);padding:19px 20px;border-radius:15px 15px 15px 2px}.hero-query>p{font-size:15px;margin-top:9px}.query-caption{font-size:8px;letter-spacing:.1em}.hero-poster{top:141px;right:3px;width:calc(100% - 25px);max-width:370px;padding:16px}.hero-poster>img{height:245px}.hero-poster-copy{margin-top:17px}.hero-poster-copy>p{font-size:29px}.hero-sponsored{font-size:8px;margin-bottom:12px}.hero-sponsored>span:first-child{font-size:10px}.hero-connection{left:2px;top:111px;height:65px;width:65px}.hero-match{bottom:165px;left:-5px;padding:11px 16px;font-size:10px;gap:8px}.hero-match>span{font-size:19px}.hero-example-note{left:10px;right:0;bottom:-21px;font-size:9px;text-align:left}.poster-arrow{width:32px;height:32px;font-size:19px}.hero-foot{bottom:24px;left:var(--gutter);right:var(--gutter);font-size:9px;align-items:flex-start;gap:30px}.hero-foot>span:first-child{max-width:135px}.hero-foot>a{font-size:9px;max-width:145px;padding:0;gap:10px;text-align:right}.contact h2{font-size:clamp(59px,15.5vw,110px)}.bridge h2{font-size:clamp(46px,11.3vw,78px)}.approach-heading h2{font-size:39px}.approach-row h3{font-size:45px}}
@media(max-width:360px){.hero{padding-top:119px}.hero-kicker{font-size:8px;letter-spacing:.055em}.hero h1{font-size:46px}.hero-bottom>p{font-size:14px}.hero-visual{height:494px}.hero-query{width:100%;padding:17px}.hero-query>p{font-size:13px}.hero-poster{width:calc(100% - 15px);padding:13px;top:132px}.hero-poster>img{height:208px}.hero-poster-copy>p{font-size:25px}.hero-sponsored{font-size:7px}.hero-sponsored>span:first-child{font-size:9px}.hero-match{bottom:150px;padding:9px 13px;font-size:9px}.hero-example-note{bottom:-6px;font-size:8px}.contact h2{font-size:54px}.approach-heading h2{font-size:35px}.approach-row h3{font-size:40px}.bridge h2{font-size:43px}}
html.reduced .hero-query,html.reduced .hero-poster,html.reduced .hero-match,html.reduced .hero-connection path,html:not(.js) .hero-query,html:not(.js) .hero-poster,html:not(.js) .hero-match,html:not(.js) .hero-connection path{animation:none!important;transform:none!important}html.reduced .hero-visual{transform:none!important}
@media(prefers-reduced-motion:reduce){.hero-query,.hero-poster,.hero-match,.hero-connection path{animation:none!important;transform:none!important}.hero-visual{transform:none!important}}

/* MORGEN: a continuous journey from project intent to business conversation. */
.hero-mobile-pitch,.mobile-brand-ribbon{display:none}
.site-header{padding-top:32px;background:none}.site-header .wordmark{font-size:43px}.nav-links{font-size:14px;gap:30px}.nav-cta{background:var(--orange);color:#191b17;padding:15px 24px}.nav-cta:hover{background:#f1eee6}
.hero.hero-v5{height:145svh;min-height:1100px;padding:0;overflow:visible;isolation:isolate}
.hero-stage{position:sticky;top:0;height:100svh;min-height:760px;overflow:hidden}
.hero-film{position:absolute;top:var(--film-top,125px);left:var(--film-left,40%);right:0;bottom:0;overflow:hidden;will-change:left,top}
.hero-camera{position:absolute;inset:-3%;animation:cinema-breathe 14s ease-in-out infinite alternate;transform-origin:70% 50%}
.hero-camera img{width:100%;height:100%;object-fit:cover;object-position:72% 50%;transform:translateY(var(--hero-image-y,0px)) scale(1.06)}
.hero-film-shade{position:absolute;inset:-1px;background:linear-gradient(0deg,var(--world-color,#111310),transparent 32%),linear-gradient(90deg,var(--world-color,#111310),#11131040 50%,#11131008)}
.hero-v5-copy{position:relative;z-index:2;padding:170px var(--gutter) 120px;max-width:1600px;margin:auto;transform:translateY(var(--hero-copy-y,0px));opacity:var(--hero-copy-opacity,1)}
.hero-v5-copy>.eyebrow{font-size:12px;letter-spacing:.11em;color:#d6dacf;margin-bottom:29px}
.hero.hero-v5 h1{font-size:clamp(88px,9.8vw,151px);line-height:.98;letter-spacing:-.062em;font-weight:500;max-width:1120px;margin:0 0 36px;transform:none}
.hero.hero-v5 h1 em{font-size:1.08em;color:#b9d3e5;letter-spacing:-.035em;margin-left:0}
.hero-pitch{font-size:17px;line-height:1.6;max-width:39ch;color:#e0e1d9;letter-spacing:-.014em}
.campaign-cta{display:inline-flex;gap:28px;align-items:center;font-size:14px;background:#f65b35;color:#1e251f;border-radius:40px;padding:15px 22px;margin-top:28px;transition:background .2s,transform .2s}.campaign-cta>span{font-size:23px;line-height:1}.campaign-cta:hover{background:#b9d3e5;transform:translateY(-3px)}
.hero-film-caption{position:absolute;bottom:95px;left:var(--gutter);right:var(--gutter);display:flex;justify-content:space-between;gap:30px;font-size:11px;color:#dddcd3;opacity:var(--hero-copy-opacity,1)}
.hero-film-caption>span:first-child{max-width:220px}.hero-film-caption>span:last-child{align-self:end;text-align:right}
.hero-scroll-cue{position:absolute;bottom:36px;left:var(--gutter);right:var(--gutter);border-top:1px solid #f1eee645;padding-top:18px;display:flex;gap:14px;align-items:center;font-size:10px;letter-spacing:.11em}.hero-scroll-cue>span:last-child{margin-left:auto;margin-right:180px;font-size:18px}.signal-dot{display:inline-block;width:9px;height:9px;background:#f65b35;border-radius:50%;flex-shrink:0}
@keyframes cinema-breathe{from{transform:scale(1)}to{transform:scale(1.055) translateX(-1.1%)}}
.hero:not(.in-view) .hero-camera{animation-play-state:paused}.menu-open~main .hero-v5-copy{opacity:.2}
.question{height:130svh;min-height:1050px}.question-sticky{max-width:1370px}.question-note{width:350px}.question .eyebrow:before{content:'';display:inline-block;width:8px;height:8px;background:#f65b35;border-radius:50%;margin-right:12px}
html.reduced .hero.hero-v5{height:auto;min-height:0}html.reduced .hero-stage{position:relative}html.reduced .hero-camera{animation:none}html.reduced .hero-v5-copy{opacity:1;transform:none}html.reduced .hero-film{left:40%;top:125px}html.reduced .hero-camera img{transform:none}html.reduced .hero-film-caption{opacity:1}
@media(max-width:1100px) and (min-width:761px){.hero.hero-v5 h1{font-size:10vw}.hero-v5-copy{padding-top:185px}.hero-pitch{font-size:16px;max-width:35ch}.hero-film-caption>span:first-child{display:none}}
@media(max-width:760px){
 .site-header{padding-top:24px}.site-header .wordmark{font-size:34px}
 .hero.hero-v5{height:auto;min-height:0}.hero-stage{position:relative;height:auto;min-height:0}
 .hero-v5-copy{padding:132px 24px 490px;transform:none;opacity:1}
 .hero-v5-copy>.eyebrow{font-size:10px;max-width:260px;line-height:1.5;margin-bottom:27px}
 .hero.hero-v5 h1{font-size:clamp(46px,13.7vw,85px);line-height:1.04;letter-spacing:-.055em;margin-bottom:26px}
 .hero.hero-v5 h1 em{font-size:1.06em}.hero-pitch{font-size:16px;line-height:1.55;max-width:37ch}.campaign-cta{font-size:13px;margin-top:25px;padding:14px 20px}
 .hero-film{top:auto!important;left:0!important;right:0;bottom:30px;height:520px}.hero-camera img{object-position:70% center;transform:scale(1.03)}
 .hero-film-shade{background:linear-gradient(180deg,var(--world-color,#111310),transparent 28%,transparent 65%,var(--world-color,#111310)),linear-gradient(90deg,#11131022,transparent)}
 .hero-film-caption{left:24px;right:24px;bottom:100px;opacity:1;font-size:10px}.hero-film-caption>span:first-child{display:none}.hero-film-caption>span:last-child{margin-left:auto}
 .hero-scroll-cue{left:24px;right:24px;bottom:35px;font-size:8px;gap:10px;padding-top:14px}.hero-scroll-cue>span:last-child{margin-right:0}
 .question{height:115svh;min-height:880px}.question-note{width:auto}.reading-text{font-size:clamp(42px,10.8vw,78px)}
}
@media(prefers-reduced-motion:reduce){.hero.hero-v5{height:auto;min-height:0}.hero-stage{position:relative}.hero-camera{animation:none}.hero-v5-copy{opacity:1;transform:none}.hero-film{left:40%;top:125px}.hero-camera img{transform:none}.hero-film-caption{opacity:1}.campaign-cta{transition:none}}
html:not(.js) .hero.hero-v5{height:auto;min-height:0}html:not(.js) .hero-stage{position:relative}

/* Shared transitions: the canvas and its signal continue across the chapters. */
.chapter-section:not(.is-horizontal) .chapter-direction{display:none}
.intent-ribbon{overflow:hidden;padding:30px 0 50px;color:#252620;border-bottom:1px solid #25262020}
.intent-ribbon>div{display:flex;font-size:clamp(66px,8vw,135px);line-height:1.1;letter-spacing:-.045em;font-weight:500;white-space:nowrap;width:max-content;animation:ribbon-flow 32s linear infinite}.ribbon-copy{display:flex;align-items:center;flex:none;min-width:100vw;padding-right:.28em}.intent-ribbon span{color:#f65b35;padding:0 .14em}
@keyframes ribbon-flow{to{transform:translateX(-50%)}}
html.reduced .ribbon-track{animation:none}
@media(prefers-reduced-motion:reduce){.intent-ribbon .ribbon-track{animation:none}}
.opportunity{padding:100px var(--gutter) 0;max-width:1600px;margin:auto;color:#252620;overflow:hidden}
.opportunity-heading{display:grid;grid-template-columns:1fr 2fr;gap:40px;align-items:start}.opportunity-heading>.eyebrow{font-size:12px;padding-top:12px;max-width:230px}.opportunity h2{font-size:clamp(58px,6.1vw,94px);line-height:1.02;letter-spacing:-.055em;font-weight:500}.opportunity h2 em{font-size:1.08em}
.opportunity-lead{font-size:20px;line-height:1.5;max-width:53ch;margin:38px 0 70px auto;letter-spacing:-.02em}
.comparison-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(50px,7vw,110px);padding-top:36px;border-top:1px solid #25262045}.comparison-grid article{min-width:0}.comparison-label{font-size:12px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:18px}.comparison-grid h3{font-size:48px;font-weight:500;letter-spacing:-.055em;line-height:1.05;margin-bottom:30px}
.comparison-search{transform:translateX(calc((1 - var(--compare-progress,1)) * -35px))}.comparison-chat{transform:translateX(calc((1 - var(--compare-progress,1)) * 35px))}
.search-example{display:flex;align-items:center;gap:12px;border:1px solid #25262044;border-radius:40px;padding:18px 22px;font-size:15px;background:#f1eee660}.search-example>span{font-size:23px;line-height:1}.search-result{margin:25px 22px 0;border-left:2px solid #7c898b;padding-left:19px}.search-result>span{font-size:10px}.search-result strong{display:block;font-size:21px;font-weight:500;letter-spacing:-.03em;margin:9px 0}.search-result p{font-size:14px;line-height:1.5}
.context-example{padding:24px 28px;background:#f1eee6;border-radius:23px 23px 2px 23px;font-size:23px;line-height:1.35;letter-spacing:-.025em;transform:rotate(calc((1 - var(--compare-progress,1)) * 3deg));box-shadow:0 16px 38px #25302f0b}.context-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}.context-tags>span{padding:8px 13px;border:1px solid #25262045;border-radius:22px;font-size:12px}.context-tags>span:first-child{background:#f65b35;border-color:#f65b35}
.comparison-takeaway{font-size:16px;line-height:1.5;margin-top:30px;max-width:44ch}.opportunity-outcome{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:start;padding-top:65px;margin-top:65px;border-top:1px solid #25262045}.opportunity-outcome>p{font-size:44px;line-height:1.08;letter-spacing:-.045em}.opportunity-outcome>div>p{font-size:18px;max-width:42ch;line-height:1.5}.opportunity-outcome .text-link{margin-top:18px;font-size:15px}.comparison-source{font-size:11px;max-width:88ch;margin-top:35px;line-height:1.5;color:#505b59}.comparison-source a{text-decoration:underline;text-underline-offset:3px}.section-handoff{padding:50px 0 20px;display:flex;align-items:center;gap:25px;font-size:10px;letter-spacing:.1em}.section-handoff:before{content:'';height:1px;background:#f65b35;flex:1}.section-handoff>span:last-child{font-size:30px;color:#d04e30}
.conversation{height:235svh;min-height:1850px}.conversation-stage{padding-top:60px;padding-bottom:60px}.conversation-intro>.eyebrow{font-size:11px}.conversation-intro>.text-link{font-size:14px}.chat-window{border-radius:18px;box-shadow:0 25px 90px #1c293622}.scene-caption{font-size:12px}.scene-controls{padding-right:90px}.demo-note{max-width:57ch}
.bridge{height:auto;min-height:0;padding-top:0;padding-bottom:0;overflow:hidden}.bridge-stage{position:relative;min-height:0;height:auto;padding:105px 0 85px}.bridge h2{font-size:clamp(64px,7.8vw,118px)}.bridge .eyebrow{font-size:12px}.journey-caption{max-width:48ch;font-size:17px}.bridge:after{content:'';display:block;height:100px;width:1px;background:#f65b35;margin-left:25px}
.approach.chapter-section{padding:0;max-width:none;overflow:visible}.approach-stage{width:100%;overflow:hidden}.approach-heading{padding:45px var(--gutter) 35px;max-width:1600px;margin:auto;display:grid;grid-template-columns:1fr 2fr auto;gap:30px;align-items:center}.approach-heading h2{font-size:clamp(40px,4.3vw,64px);font-weight:500;line-height:1.02;letter-spacing:-.045em}.approach-heading>.eyebrow{font-size:11px;padding:0;max-width:220px}.chapter-direction{font-size:10px;letter-spacing:.08em}
.approach-list{padding:0 var(--gutter);max-width:1600px;margin:auto}.approach-row.chapter{display:grid;grid-template-columns:1.1fr .9fr;align-items:center;gap:clamp(45px,6vw,90px);border:0;padding:55px 0 85px;min-height:0}.chapter-media{margin:0;position:relative;height:clamp(390px,42vw,550px);overflow:hidden}.chapter-media>img{width:100%;height:100%;object-fit:cover;transform:translateX(var(--image-pan,0px)) scale(1.08)}.chapter-media:after{content:'';position:absolute;inset:50% 0 0;background:linear-gradient(transparent,#0b171eaa);pointer-events:none}.chapter-media figcaption{position:absolute;bottom:17px;left:22px;right:20px;font-size:10px;z-index:2;color:#eceee6}.image-question{position:absolute;left:25px;right:30px;bottom:53px;font-size:clamp(18px,1.5vw,23px);color:#fff;z-index:2;border-left:3px solid #f65b35;padding-left:16px;max-width:34ch;line-height:1.35;letter-spacing:-.02em}
.chapter-copy{position:relative;padding-top:25px}.chapter-number{display:block;font-size:76px;font-weight:400;letter-spacing:-.065em;line-height:1;color:#575b50;margin-bottom:22px}.chapter-copy>.eyebrow{font-size:11px;letter-spacing:.08em;margin:0 0 25px}.chapter-copy h3{font-size:clamp(45px,4.1vw,66px);line-height:1.02;letter-spacing:-.05em;font-weight:500}.chapter-copy h3 em{font-size:1.07em}.chapter-copy>p:not(.eyebrow){font-size:17px;line-height:1.55;max-width:36ch;margin-top:25px}.chapter-detail{display:block;font-size:11px;line-height:1.5;border-top:1px solid #25262040;padding-top:18px;margin-top:27px;max-width:42ch}
.chapter-progress{display:none}.chapter-section.is-horizontal .approach-stage{height:100svh;position:sticky;top:0}.chapter-section.is-horizontal .approach-heading{height:24svh;min-height:180px;padding-top:30px;padding-bottom:20px}.chapter-section.is-horizontal .approach-list{display:flex;width:max-content;max-width:none;gap:var(--gutter);transform:translateX(var(--track-x,0px));will-change:transform;margin:0;padding:0 var(--gutter)}.chapter-section.is-horizontal .chapter{flex:0 0 calc(100vw - var(--gutter) * 2);width:calc(100vw - var(--gutter) * 2);padding:0;gap:5vw;height:60svh;grid-template-columns:1.1fr .9fr;opacity:1;transform:none}.chapter-section.is-horizontal .chapter-media{height:100%}.chapter-section.is-horizontal .chapter-copy{padding-top:0}.chapter-section.is-horizontal .chapter-number{font-size:60px;margin-bottom:20px}.chapter-section.is-horizontal .chapter-progress{display:flex;align-items:center;gap:35px;height:16svh;padding:25px var(--gutter) 45px;font-size:10px;letter-spacing:.07em}.chapter-progress>div{height:2px;flex:1;background:#25262030;position:relative}.chapter-progress i{display:block;width:var(--chapter-fill,0%);height:2px;background:#f65b35}.chapter-progress i:after{content:'';display:block;position:absolute;left:var(--chapter-fill,0%);top:-4px;width:10px;height:10px;background:#f65b35;border-radius:50%}.chapter-count{min-width:65px;margin-right:180px}
.contact{padding-top:100px;position:relative}.contact:before{content:'';display:block;width:1px;height:75px;background:#25262060;margin:-100px 0 38px 25px}.contact h2{line-height:.97}.contact>.eyebrow{font-size:12px}.concept-note{max-width:105ch;line-height:1.6}
html.reduced .hero-copy,html.reduced .comparison-search,html.reduced .comparison-chat,html.reduced .context-example,html.reduced .intent-ribbon>div,html.reduced .chapter-media>img{transform:none!important}html.reduced .bridge-stage{padding:80px 0}html.reduced .hero-v5-copy{pointer-events:auto!important}
@media(max-width:1100px){.chapter-copy h3{font-size:46px}.chapter-copy>p:not(.eyebrow){font-size:16px}.chapter-number{font-size:57px}.chapter-detail{font-size:10px}.chapter-section.is-horizontal .chapter{gap:4vw}.chapter-direction{display:none}}
@media(max-width:999px){.approach-heading{grid-template-columns:1fr 2fr}.approach-list{padding:0 var(--gutter)}.approach-row.chapter{gap:35px}.chapter-media{height:440px}.chapter-number{font-size:58px}.chapter-direction{display:none}}
@media(max-width:760px){
 .intent-ribbon{padding:15px 0 28px}.intent-ribbon>div{font-size:64px}
 .opportunity{padding:60px 24px 0}.opportunity-heading{display:block}.opportunity-heading>.eyebrow{max-width:none;font-size:10px;margin-bottom:25px;padding:0}.opportunity h2{font-size:43px;line-height:1.05}.opportunity-lead{font-size:17px;margin:28px 0 38px}.comparison-grid{grid-template-columns:1fr;gap:44px;padding-top:28px}.comparison-grid h3{font-size:37px;margin-bottom:23px}.comparison-label{font-size:10px;margin-bottom:14px}.search-example{font-size:12px;padding:15px;gap:8px}.search-result{margin:22px 7px 0;padding-left:15px}.search-result strong{font-size:20px}.search-result p{font-size:14px}.comparison-takeaway{font-size:16px;margin-top:23px}.comparison-chat{border-top:1px solid #25262040;padding-top:35px}.context-example{font-size:21px;padding:23px}.context-tags{gap:7px}.context-tags>span{font-size:11px;padding:7px 10px}.opportunity-outcome{display:block;margin-top:40px;padding-top:36px}.opportunity-outcome>p{font-size:35px;margin-bottom:24px}.opportunity-outcome>div>p{font-size:16px}.comparison-source{font-size:10px}.section-handoff{padding-top:34px;font-size:8px;gap:14px}.section-handoff>span:last-child{font-size:25px}
 .conversation{height:230svh;min-height:1680px}.conversation-stage{padding:20px 0}.scene-caption{font-size:11px}.scene-controls{padding-right:0}.bridge-stage{padding:70px 0 45px}.bridge .eyebrow{font-size:10px}.bridge h2{font-size:clamp(42px,11vw,72px)}.journey-caption{font-size:16px}.bridge:after{height:65px;margin-left:20px}
 .approach-heading{display:block;padding:25px 24px 10px}.approach-heading>.eyebrow{font-size:10px;margin-bottom:24px;max-width:none}.approach-heading h2{font-size:39px;line-height:1.07}.approach-list{padding:0 24px}.approach-row.chapter{display:flex;flex-direction:column;align-items:stretch;padding:32px 0 55px;gap:27px}.chapter-media{height:360px;width:100%}.chapter-media>img{object-position:center}.chapter-media figcaption{font-size:9px;left:17px;bottom:16px}.image-question{left:17px;right:17px;bottom:43px;font-size:18px;max-width:none;padding-left:12px}.chapter-copy{padding:0 0 0 47px}.chapter-number{position:absolute;top:0;left:0;font-size:32px;margin:0;letter-spacing:-.06em}.chapter-copy>.eyebrow{font-size:10px;letter-spacing:.05em;line-height:1.5;margin:4px 0 23px}.chapter-copy h3{font-size:43px;line-height:1.04}.chapter-copy>p:not(.eyebrow){font-size:16px;margin-top:20px;max-width:none}.chapter-detail{font-size:10px;margin-top:24px;padding-top:14px}.chapter+.chapter{border-top:1px solid #25262030}.contact{padding-top:65px}.contact:before{margin-top:-65px;margin-bottom:28px;height:60px;margin-left:20px}.contact>.eyebrow{font-size:10px}.concept-note{padding-bottom:20px}
}
@media(max-width:360px){.hero-v5-copy>.eyebrow{font-size:9px}.opportunity h2{font-size:37px}.search-example{font-size:11px;padding:13px 10px}.comparison-grid h3{font-size:34px}.context-example{font-size:19px;padding:20px}.approach-heading h2{font-size:34px}.chapter-media{height:330px}.chapter-copy{padding-left:0}.chapter-number{position:static;margin-bottom:14px}.chapter-copy h3{font-size:41px}.chapter-copy>.eyebrow{margin-bottom:22px}}
@media(max-width:760px) and (max-height:799px){.conversation{height:auto;min-height:0}.conversation-stage{padding:60px 0;height:auto;position:relative}}
@media(prefers-reduced-motion:reduce){.comparison-search,.comparison-chat,.context-example,.intent-ribbon>div,.chapter-media>img{transform:none!important}.bridge-stage{padding:80px 0}.hero-v5-copy{pointer-events:auto!important}}

/* Mobile is a bright, image-led composition, not a collapsed desktop poster. */
@media(max-width:760px){
 :root{background:#c8dce8;color:#252620}.world{background:var(--world-color,#c8dce8)}
 .site-header{color:#252620;padding-top:22px}.site-header .wordmark{font-size:35px}.menu-toggle{background:#f1eee680;border-color:#25262035}
 .hero.hero-v5{color:#252620}.hero-stage{display:grid;grid-template-columns:24px minmax(0,1fr) 24px;overflow:hidden;min-height:0}
 .hero-v5-copy{display:contents}
 .hero-v5-copy>.eyebrow{grid-column:2;grid-row:1;padding:108px 0 0;margin:0 0 20px;max-width:none;color:#39494f;font-size:9px;letter-spacing:.09em}
 .hero.hero-v5 h1{grid-column:2;grid-row:2;font-size:clamp(48px,15.2vw,88px);line-height:1.02;letter-spacing:-.06em;margin:0;color:#252620;max-width:none}
 .hero.hero-v5 h1 em{color:#252620;font-size:1.065em}
 .hero-pitch{display:none}.hero-mobile-pitch{display:block;grid-column:2;grid-row:3;margin:19px 0 23px;font-size:16px;line-height:1.5;letter-spacing:-.018em;max-width:38ch;color:#354249}.hero-mobile-pitch>span{white-space:nowrap}
 .hero-film{grid-column:1/-1;grid-row:4;position:relative;top:auto!important;left:auto!important;right:auto;bottom:auto;height:clamp(250px,min(98vw,calc(100svh - 425px)),470px);width:100%;clip-path:inset(0 var(--mobile-inset,18px) 0 round var(--mobile-round,140px) var(--mobile-round,140px) 0 0);will-change:clip-path}
 .hero-camera{inset:-3%}.hero-camera img{object-position:69% 50%;transform:scale(1.04)}
 .hero-film-shade{background:linear-gradient(0deg,var(--world-color,#c8dce8),transparent 25%)}
 .mobile-brand-ribbon{display:flex;grid-column:1/-1;grid-row:4;align-self:end;z-index:3;margin-bottom:83px;width:max-content;gap:40px;padding:13px 25px;background:#f65b35;color:#252620;transform:translateX(var(--mobile-ribbon-x,-12px)) rotate(-6deg);transform-origin:30% 50%;font-size:13px;font-weight:600;letter-spacing:.03em;white-space:nowrap;pointer-events:none}.mobile-brand-ribbon>span{display:block}
 .campaign-cta{grid-column:2;grid-row:5;justify-self:start;position:relative;z-index:4;margin:-34px 0 0;padding:15px 21px;background:#252620;color:#f1eee6;font-size:13px;min-height:49px}.campaign-cta:hover{background:#f65b35;color:#252620}
 .hero-film-caption{grid-column:2;grid-row:6;position:static;display:block;color:#42535a;margin-top:15px;font-size:9px;opacity:1;max-width:calc(100vw - 240px)}.hero-film-caption>span:last-child{display:block;text-align:left}
 .hero-scroll-cue{grid-column:2;grid-row:7;position:static;margin:24px 0 35px;padding-top:15px;color:#354249;border-color:#25262030;font-size:8px;line-height:1.4}.hero-scroll-cue>span:last-child{margin-right:0}
 .question{height:auto;min-height:0}.question-sticky{position:relative;height:auto;min-height:0;justify-content:flex-start;padding:64px 0 70px}.question .eyebrow{margin-bottom:30px}
 .chapter-media{height:clamp(350px,112vw,460px);width:calc(100% + 48px);margin:0 -24px;clip-path:inset(0 calc((1 - var(--chapter-reveal,1)) * 18px) 0 round calc((1 - var(--chapter-reveal,1)) * 90px) calc((1 - var(--chapter-reveal,1)) * 90px) 0 0)}.chapter-media>img{object-position:68% center}.chapter:nth-child(2) .chapter-media>img{object-position:38% center}.chapter+.chapter{border-top:0}
 html.reduced .hero-film{clip-path:none}html.reduced .mobile-brand-ribbon{transform:rotate(-6deg)}
 html:not(.js) .hero-film{clip-path:none}
}
@media(max-width:360px){.hero-v5-copy>.eyebrow{padding-top:101px;font-size:8px;margin-bottom:18px}.hero.hero-v5 h1{font-size:14.9vw}.hero-mobile-pitch{font-size:15px;line-height:1.5;margin:17px 0 20px}.mobile-brand-ribbon{font-size:12px;padding:12px 22px;margin-bottom:75px}}
@media(max-width:760px) and (prefers-reduced-motion:reduce){.hero-film{clip-path:none}.mobile-brand-ribbon{transform:rotate(-6deg)}}
@media(min-width:500px) and (max-width:760px){.hero-film{height:clamp(280px,calc(100svh - 470px),470px)}}

/* Four further chapters, carried by the same canvas and orange signal. */
.extension-section{color:var(--ink);max-width:1600px;margin:0 auto;padding:110px var(--gutter);position:relative}
.extension-heading{display:grid;grid-template-columns:1fr 2fr;gap:40px;align-items:start}.extension-heading>.eyebrow{font-size:11px;padding-top:12px}
.extension-section h2{font-size:clamp(50px,5.7vw,86px);font-weight:500;line-height:1.05;letter-spacing:-.055em}.extension-section h2 em{font-size:1.065em}.extension-note{font-size:11px;line-height:1.6;max-width:85ch;margin-top:26px;color:#484b43}
.markets{padding-top:90px}.markets:before{content:'';position:absolute;top:0;left:var(--gutter);width:1px;height:52px;background:#25262055}
.market-intro{display:flex;justify-content:space-between;gap:50px;align-items:center;margin:35px 0 65px calc((100% + 40px) / 3)}.market-intro>p{font-size:18px;max-width:42ch;line-height:1.6}.market-stamp{border:1px solid #25262066;border-radius:50%;width:133px;height:133px;display:flex;flex-direction:column;align-items:center;justify-content:center;flex-shrink:0;font-size:29px;line-height:1;letter-spacing:-.04em;transform:rotate(-12deg)}.market-stamp em{font-size:20px;line-height:1.1}
.market-controls{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid #25262055;border-bottom:1px solid #25262055}.market-controls button{display:flex;justify-content:space-between;align-items:center;text-align:left;padding:22px 20px;background:transparent;border:0;color:inherit;font-size:16px;gap:12px;transition:background .2s}.market-controls button+button{border-left:1px solid #25262035}.market-controls button[aria-pressed=true]{background:#252620;color:#f1eee6}.market-controls button:hover:not([aria-pressed=true]){background:#f1eee65c}.market-controls button>span{font-size:23px}
.market-example{padding:32px 0 44px;border-bottom:1px solid #25262055}.market-label{display:flex;gap:12px;align-items:center;font-size:10px;text-transform:uppercase;letter-spacing:.09em}.market-counter{margin-left:auto}.market-question{font-size:clamp(35px,4.5vw,68px);line-height:1.16;letter-spacing:-.042em;font-weight:500;margin:42px 0 45px;max-width:28ch;min-height:3.5em;text-wrap:pretty}.market-bottom{display:flex;justify-content:space-between;gap:50px;align-items:end}.market-need{font-size:16px;line-height:1.6;max-width:54ch;min-height:4.8em}.market-bottom>.text-link{font-size:12px;flex-shrink:0;max-width:280px}
@keyframes market-arrival{from{opacity:.35;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}.market-example.is-changing .market-question,.market-example.is-changing .market-need{animation:market-arrival .4s ease-out both}
html:not(.js) .market-controls{display:none}
.lead-quality{padding-top:60px;padding-bottom:65px}.lead-quality>.eyebrow{font-size:11px;margin-bottom:42px}.extension-section h2.quality-title{position:relative;font-size:clamp(70px,10.3vw,156px);line-height:1.02;letter-spacing:-.065em;max-width:1100px}.quality-title>span:not(.quality-spark),.quality-title>em{display:block}.quality-title>span:nth-child(2){transform:translateX(calc((1 - var(--quality-reveal,1)) * 45px))}.quality-title>em{position:relative;width:max-content;max-width:100%;z-index:1;margin-left:12%;transform:translateX(calc((1 - var(--quality-reveal,1)) * -40px))}.quality-title>em:after{content:'';position:absolute;bottom:.01em;left:-1%;right:-2%;height:.11em;background:#f65b35;z-index:-1;transform:scaleX(var(--quality-reveal,1)) rotate(-3deg);transform-origin:left}.quality-spark{position:absolute;right:0;bottom:5%;color:#f65b35;font-size:.67em;line-height:1;transform:rotate(calc(var(--quality-reveal,1) * 95deg))}
.quality-bottom{display:grid;grid-template-columns:1fr 1.3fr;gap:12%;margin-top:70px}.quality-intro{font-size:20px;max-width:32ch}.quality-signals{margin:0}.quality-signals>div{border-top:1px solid #25262050;padding:20px 0 24px}.quality-signals dt{font-size:18px;font-weight:500;letter-spacing:-.03em;display:flex;gap:21px;align-items:baseline}.quality-signals dt>span{font-size:10px;letter-spacing:0}.quality-signals dd{font-size:15px;line-height:1.6;margin:10px 0 0 34px;max-width:42ch}.quality-handoff{display:flex;justify-content:space-between;gap:20px;margin-top:75px;border-bottom:1px solid #25262050;padding-bottom:24px;font-size:11px;letter-spacing:.07em}.quality-handoff:after{content:'';position:absolute;width:1px;height:65px;background:#f65b35;bottom:0;right:var(--gutter)}
.collaboration{display:grid;grid-template-columns:1fr 1fr;gap:12%;padding-top:70px;padding-bottom:100px;align-items:start}.collaboration-heading{position:sticky;top:60px}.collaboration-heading>.eyebrow{font-size:11px;margin-bottom:30px}.collaboration-heading h2{font-size:clamp(45px,4.5vw,68px)}.collaboration-heading>p:not(.eyebrow){font-size:17px;max-width:32ch;margin-top:30px}.collaboration-heading>.text-link{display:inline-flex;margin-top:24px;font-size:13px}.collaboration-signal{display:flex;align-items:center;margin-top:45px;width:max-content}.collaboration-signal>span{width:73px;height:73px;border-radius:50%;border:1px solid #25262066;display:grid;place-items:center;font-size:12px}.collaboration-signal>i{width:70px;height:70px;border-radius:50%;display:grid;place-items:center;background:#f65b35;font-size:36px;font-style:normal;margin:0 -8px;z-index:1;transform:rotate(calc((1 - var(--work-progress,1)) * -45deg))}
.working-steps{list-style:none;margin:0;padding:0;position:relative}.working-steps:before{content:'';position:absolute;left:22px;top:0;bottom:40px;width:1px;background:#25262030}.working-steps:after{content:'';position:absolute;left:22px;top:0;width:1px;height:calc(var(--work-progress,1) * (100% - 40px));background:#f65b35;z-index:1}.working-steps>li{display:grid;grid-template-columns:45px 1fr;gap:30px;position:relative;padding-bottom:60px}.working-steps>li:last-child{padding-bottom:0}.working-number{display:grid;place-items:center;width:45px;height:45px;border:1px solid #25262050;border-radius:50%;font-size:12px;background:var(--world-color,#ece8de);position:relative;z-index:2;transition:background .2s,border-color .2s}.working-steps>li.is-active .working-number{background:#f65b35;border-color:#f65b35}.working-steps .eyebrow{font-size:10px;margin:12px 0 22px}.working-steps h3{font-weight:500;font-size:clamp(28px,2.7vw,40px);line-height:1.13;letter-spacing:-.045em;margin-bottom:20px}.working-steps p:not(.eyebrow){font-size:16px;line-height:1.65;max-width:39ch}.working-steps p.working-output{margin-top:24px;padding-top:18px;border-top:1px solid #25262035;font-size:13px;line-height:1.6}.working-output>span{display:block;font-size:9px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:7px}
.faq{padding-top:100px;padding-bottom:80px}.faq-layout{display:grid;grid-template-columns:1fr 2fr;gap:40px;margin-top:65px}.faq-intro{font-size:17px;max-width:24ch}.faq-list{border-top:1px solid #25262055}.faq-list details{border-bottom:1px solid #25262055}.faq-list summary{display:flex;align-items:center;justify-content:space-between;gap:25px;cursor:pointer;list-style:none;font-size:21px;letter-spacing:-.03em;line-height:1.4;padding:26px 0}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary>span{font-size:25px;flex-shrink:0;transition:transform .2s}.faq-list summary:focus-visible{outline:2px solid #252620;outline-offset:5px}.faq-list details[open] summary>span{transform:rotate(45deg)}.faq-list details>div{padding:0 40px 28px 0;max-width:65ch}.faq-list details p{font-size:16px;line-height:1.65}.faq-outro{display:flex;align-items:center;justify-content:space-between;gap:30px;padding:90px 0 35px;margin-left:calc((100% + 40px) / 3)}.faq-outro>p{font-size:36px;letter-spacing:-.04em;line-height:1.15}.faq-outro>.campaign-cta{margin:0;flex-shrink:0;background:#252620;color:#f1eee6}.faq-outro>.campaign-cta:hover{background:#f65b35;color:#252620}
html.reduced .market-example.is-changing .market-question,html.reduced .market-example.is-changing .market-need{animation:none}html.reduced .quality-title>span,html.reduced .quality-title>em,html.reduced .collaboration-signal>i{transform:none}html.reduced .market-controls button,html.reduced .faq-list summary>span,html.reduced .working-number{transition:none}
@media(max-width:1100px){.market-bottom{align-items:start;flex-direction:column;gap:25px}.market-need{min-height:0}.market-intro{margin-left:0;max-width:800px}.collaboration{gap:7%}.faq-outro{margin-left:0}}
@media(max-width:760px){
 .extension-section{padding:65px 24px}.extension-heading{display:block}.extension-heading>.eyebrow{font-size:10px;margin-bottom:27px;padding:0}.extension-section h2{font-size:clamp(35px,10.3vw,68px);line-height:1.08}.extension-note{font-size:10px;margin-top:22px}
 .markets:before{height:35px;left:24px}.market-intro{margin:28px 0 34px;gap:20px;align-items:start}.market-intro>p{font-size:16px;max-width:38ch}.market-stamp{display:none}.market-controls{grid-template-columns:1fr 1fr}.market-controls button{font-size:12px;padding:17px 13px;min-height:57px;gap:8px}.market-controls button>span{font-size:19px}.market-controls button:nth-child(3){border-left:0}.market-controls button:nth-child(n+3){border-top:1px solid #25262035}.market-example{padding-top:25px;padding-bottom:27px}.market-label{font-size:8px;gap:8px;letter-spacing:.05em}.market-label>.signal-dot{width:6px;height:6px}.market-question{font-size:clamp(28px,8.1vw,48px);line-height:1.2;letter-spacing:-.04em;margin:28px 0;min-height:6em;max-width:100%}.market-bottom{gap:22px}.market-need{font-size:15px;min-height:6.4em}.market-bottom>.text-link{font-size:11px;max-width:none}
 .lead-quality{padding-top:35px;padding-bottom:45px}.lead-quality>.eyebrow{font-size:9px;margin-bottom:31px}.extension-section h2.quality-title{font-size:clamp(48px,13.3vw,96px);line-height:1.09;letter-spacing:-.06em}.quality-title>em{margin-left:5%}.quality-spark{right:0;bottom:7%;font-size:.49em}.quality-title>span:nth-child(2){transform:translateX(calc((1 - var(--quality-reveal,1)) * 12px))}.quality-title>em{transform:translateX(calc((1 - var(--quality-reveal,1)) * -12px))}.quality-bottom{display:block;margin-top:38px}.quality-intro{font-size:17px;max-width:35ch;margin-bottom:35px}.quality-signals>div{padding:19px 0 22px}.quality-signals dt{font-size:17px;gap:13px}.quality-signals dd{font-size:14px;margin-left:26px}.quality-handoff{font-size:8px;gap:12px;margin-top:32px;padding-bottom:20px;letter-spacing:.03em}.quality-handoff:after{height:45px;right:24px}
 .collaboration{display:block;padding-top:45px;padding-bottom:65px}.collaboration-heading{position:relative;top:auto}.collaboration-heading>.eyebrow{font-size:10px;margin-bottom:27px}.collaboration-heading h2{font-size:clamp(39px,10.8vw,68px)}.collaboration-heading>p:not(.eyebrow){font-size:16px;margin-top:25px;max-width:37ch}.collaboration-heading>.text-link{font-size:12px;margin-top:22px}.collaboration-signal{margin-top:30px}.collaboration-signal>span{height:61px;width:61px;font-size:10px}.collaboration-signal>i{height:59px;width:59px;font-size:30px}.working-steps{margin-top:45px}.working-steps>li{grid-template-columns:35px minmax(0,1fr);gap:18px;padding-bottom:40px}.working-steps:before,.working-steps:after{left:17px}.working-number{width:35px;height:35px;font-size:10px}.working-steps .eyebrow{font-size:9px;margin:8px 0 18px}.working-steps h3{font-size:29px;line-height:1.15;margin-bottom:18px}.working-steps p:not(.eyebrow){font-size:15px;line-height:1.6}.working-steps p.working-output{font-size:12px;margin-top:21px;padding-top:16px}
 .faq{padding-top:55px;padding-bottom:65px}.faq-layout{display:block;margin-top:28px}.faq-intro{font-size:16px;max-width:30ch;margin-bottom:32px}.faq-list summary{font-size:18px;padding:23px 0;gap:19px;line-height:1.4}.faq-list summary>span{font-size:22px}.faq-list details>div{padding:0 25px 24px 0}.faq-list details p{font-size:15px;line-height:1.65}.faq-outro{display:block;padding:44px 0 30px}.faq-outro>p{font-size:33px;line-height:1.16}.faq-outro>.campaign-cta{margin:26px 0 0;font-size:12px;padding:15px 18px;min-height:49px}
}
@media(max-width:360px){.extension-section h2{font-size:33px}.extension-section h2.quality-title{font-size:12.9vw}.market-label{font-size:7px}.market-question{font-size:26px;min-height:7.2em}.market-need{min-height:8em}.working-steps h3{font-size:26px}.working-steps>li{gap:14px}.faq-list summary{font-size:17px}}
@media(prefers-reduced-motion:reduce){.market-example.is-changing .market-question,.market-example.is-changing .market-need{animation:none}.quality-title>span,.quality-title>em,.collaboration-signal>i{transform:none!important}.market-controls button,.faq-list summary>span,.working-number{transition:none}}
@media(max-width:360px){.market-controls{grid-template-columns:repeat(2,minmax(0,1fr))}.market-controls button{min-width:0;padding:17px 10px;font-size:11px}.market-controls button>span{display:none}}

/* Image-led scenes and a shorter native scroll journey. */
.question{height:auto;min-height:0}.question-sticky{position:relative;height:auto;min-height:0;padding:95px 0 70px}.question-note{margin-top:30px}
.conversation{height:175svh;min-height:1430px}.bridge-stage{padding:70px 0 55px}.bridge:after{height:55px}
.opportunity{padding-top:70px}.opportunity-lead{margin-bottom:40px}.comparison-grid{gap:44px;padding-top:28px}.comparison-grid h3{margin-bottom:25px}
.discovery-window{border:1px solid #ffffffaa;background:#f7f8f3;border-radius:16px;box-shadow:0 25px 55px #29465617;overflow:hidden;min-height:455px;transform-origin:50% 60%}
.search-window{transform:rotate(-2deg)}.context-window{transform:rotate(2deg);background:#edf4f2}
.discovery-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 23px;border-bottom:1px solid #25262017;font-size:10px;letter-spacing:.015em;color:#56645e}.discovery-bar>span:first-child{font-weight:600;color:#252620}.window-dots{font-size:8px;letter-spacing:4px;color:#98a19a!important}
.discovery-window .search-example{margin:22px 23px 0;background:#fff;font-size:14px;padding:14px 17px;border-color:#25262026}
.discovery-window .search-result{margin:22px 25px 23px;border:0;padding:0}.search-result img{display:block;width:100%;height:206px;object-fit:cover;object-position:50% 62%;border-radius:7px;margin-top:17px}.discovery-window .search-result strong{font-size:22px}
.discovery-window .context-example{background:#dce7e2;border-radius:17px 17px 2px 17px;font-size:22px;line-height:1.35;padding:20px 23px;margin:23px 23px 0 55px;transform:none;box-shadow:none}
.discovery-window .context-tags{margin:12px 23px 0 55px;gap:6px}.discovery-window .context-tags>span{font-size:10px;padding:6px 10px;border-color:#2526202a}
.context-response{display:flex;gap:15px;padding:20px 23px 17px;font-size:13px;line-height:1.5}.context-response>span{font-size:25px}.context-response p{max-width:43ch}
.context-ad{display:grid;grid-template-columns:112px 1fr;gap:18px;margin:0 23px 23px;padding-top:17px;border-top:1px solid #25262022;align-items:center;animation:context-appear 7s ease-in-out infinite}.context-ad img{width:112px;height:120px;object-fit:cover;border-radius:8px}.context-ad>div>span:first-child{font-size:9px;color:#546158;display:block;margin-bottom:9px}.context-ad strong{font-size:22px;line-height:1.16;letter-spacing:-.04em;font-weight:500;display:block}.context-ad-link{display:block;font-size:11px;margin-top:12px}.comparison-takeaway{font-size:15px;margin-top:27px;max-width:47ch}
.opportunity-outcome{margin-top:38px;padding-top:35px;gap:44px}.opportunity-outcome>p{font-size:35px}.opportunity-outcome>div>p{font-size:16px}.comparison-source{margin-top:25px}.section-handoff{padding-top:28px;padding-bottom:10px}
@keyframes context-appear{0%,12%{opacity:.35;transform:translateY(8px)}28%,85%{opacity:1;transform:translateY(0)}100%{opacity:.35;transform:translateY(8px)}}
.opportunity:not(.in-view) .context-ad{animation-play-state:paused}
.market-intro{margin-top:25px;margin-bottom:36px}.market-stamp{display:none}.market-intro>p{max-width:57ch;font-size:17px}
.market-controls{border-bottom:0}.market-example{position:relative;isolation:isolate;min-height:570px;padding:32px;display:flex;align-items:end;border:0;overflow:hidden}
.market-visual{position:absolute;inset:0;z-index:-1;background:#b9d3e5;overflow:hidden}.market-photo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:65% 50%;opacity:0;transform:scale(1.065);transition:opacity .55s ease,transform 1.1s cubic-bezier(.2,.6,.2,1)}.market-photo.is-selected{opacity:1;transform:scale(1)}.market-photo[data-market-photo=services]{object-position:85% 50%}.market-image-note{position:absolute;right:20px;top:20px;font-size:9px;color:#fff;background:#25262080;padding:7px 11px;border-radius:20px}
.market-copy{width:57%;max-width:680px;background:#f1eee6f5;padding:28px 32px;box-shadow:0 8px 40px #25262014;backdrop-filter:blur(12px)}
.market-label{font-size:9px;letter-spacing:.035em;gap:9px}.market-question{font-size:clamp(28px,2.9vw,43px);line-height:1.13;letter-spacing:-.04em;margin:24px 0;min-height:0;max-width:28ch}.market-bottom{display:block}.market-need{font-size:14px;line-height:1.5;min-height:0;max-width:52ch}.market-bottom>.text-link{font-size:11px;margin-top:13px;max-width:none}.markets .extension-note{margin-top:18px}
@media(max-width:1100px){.market-copy{width:68%}.discovery-window .context-example{font-size:19px;margin-left:30px}.discovery-window .context-tags{margin-left:30px}.comparison-grid{gap:30px}.context-ad{grid-template-columns:90px 1fr;gap:13px}.context-ad img{width:90px;height:110px}.context-ad strong{font-size:20px}.discovery-window .search-example{font-size:12px;margin-left:17px;margin-right:17px}.discovery-bar{padding:15px 17px}.context-response{font-size:12px}.market-question{font-size:33px}}
@media(max-width:760px){
 .question-sticky{padding:55px 0 45px}.question-note{margin-top:25px}.conversation{height:175svh;min-height:1350px}.bridge-stage{padding:55px 0 40px}.bridge:after{height:40px}
 .opportunity{padding-top:45px}.opportunity-lead{margin:24px 0 30px;font-size:16px}.comparison-grid{gap:34px}.comparison-chat{padding-top:27px}.comparison-grid h3{font-size:35px;margin-bottom:21px}.discovery-window{min-height:0;transform:none}.discovery-bar{padding:13px 16px;font-size:9px}.discovery-window .search-example{margin:17px 16px 0;padding:12px;font-size:11px}.discovery-window .search-result{margin:17px 17px 19px}.discovery-window .search-result strong{font-size:21px}.search-result img{height:170px}.discovery-window .context-example{font-size:19px;padding:17px;margin:18px 17px 0 34px}.discovery-window .context-tags{margin:10px 17px 0 34px;gap:5px}.discovery-window .context-tags>span{font-size:9px;padding:6px 8px}.context-response{padding:18px 17px 15px;font-size:12px;gap:10px}.context-ad{margin:0 17px 19px;grid-template-columns:85px 1fr;gap:13px}.context-ad img{width:85px;height:111px}.context-ad strong{font-size:20px}.context-ad-link{font-size:10px}.context-ad>div>span:first-child{font-size:8px}.comparison-takeaway{font-size:14px;margin-top:19px}.opportunity-outcome{margin-top:30px;padding-top:27px}.opportunity-outcome>p{font-size:33px;margin-bottom:20px}.opportunity-outcome>div>p{font-size:15px}
 .approach-row.chapter{padding-top:26px;padding-bottom:38px;gap:23px}.chapter-media{height:320px}.chapter-copy>.eyebrow{margin-bottom:17px}.chapter-copy>p:not(.eyebrow){margin-top:17px}.chapter-detail{margin-top:18px}
 .market-intro{margin:24px 0 28px}.market-intro>p{font-size:16px}.market-example{display:block;padding:255px 15px 0;min-height:0;overflow:visible}.market-visual{height:325px}.market-copy{position:relative;width:100%;max-width:none;padding:22px 21px;backdrop-filter:none}.market-image-note{font-size:8px;right:12px;top:12px}.market-question{font-size:29px;line-height:1.16;min-height:0;margin:20px 0;max-width:none}.market-label{font-size:8px;line-height:1.4;gap:7px}.market-context{max-width:22ch}.market-counter{white-space:nowrap}.market-need{font-size:14px;min-height:0}.market-bottom>.text-link{font-size:10px;gap:10px;margin-top:12px}.markets .extension-note{margin-top:18px}
}
@media(max-width:760px) and (max-height:799px){.conversation{height:auto;min-height:0}}
@media(max-width:360px){.market-example{padding-left:10px;padding-right:10px;padding-top:225px}.market-visual{height:290px}.market-copy{padding:20px 17px}.market-question{font-size:27px}.market-label{font-size:7px}.market-context{max-width:20ch}.context-ad strong{font-size:18px}.discovery-window .context-example{font-size:18px}.chapter-media{height:300px}}
html.reduced .context-ad{animation:none}html.reduced .market-photo{transition:none;transform:none}html.reduced .search-window,html.reduced .context-window{transform:none}
@media(prefers-reduced-motion:reduce){.context-ad{animation:none}.market-photo{transition:none;transform:none}.search-window,.context-window{transform:none}}

.chapter:nth-child(1) .chapter-media>img{object-position:54% 46%}.chapter:nth-child(2) .chapter-media>img{object-position:56% 45%}.chapter:nth-child(3) .chapter-media>img{object-position:52% 57%}
@media(max-width:760px){.chapter:nth-child(2) .chapter-media{height:auto;aspect-ratio:3/2}.chapter:nth-child(2) .chapter-media>img{transform:scale(1.015)}}

@media(min-width:761px){.market-example[data-active-market=it] .market-copy{margin-left:auto}}

.discovery-window .search-example>span:not(:first-child){font-size:inherit;line-height:1.35}

/* v11: the process is visible as real design work, not photographs of people working. */
.bridge{position:relative;isolation:isolate}
.bridge-landscape{position:absolute;top:0;left:25%;right:calc(var(--gutter) * -1);height:330px;z-index:-1;overflow:hidden;pointer-events:none;opacity:.2;mask-image:linear-gradient(90deg,transparent,#000 40%),linear-gradient(0deg,transparent,#000 60%);mask-composite:intersect}
.bridge-landscape img{width:100%;height:100%;object-fit:cover;object-position:50% 65%;transform:none}
.process-board{background:#d7e4e9;color:#252620;padding:26px 28px;isolation:isolate;border-radius:4px;display:block;min-width:0}
.process-board:after{display:none}.process-board figcaption{color:#536c73;font-size:11px;bottom:15px;left:28px;right:28px;line-height:1.4}
.board-kicker{display:flex;align-items:center;justify-content:space-between;gap:12px;font-size:10px;letter-spacing:.06em;line-height:1.4;margin-bottom:25px}.board-kicker>span:last-child{letter-spacing:0;font-size:12px}
.strategy-questions{display:flex;flex-direction:column;align-items:flex-start;gap:9px;position:relative;padding:0 4px}
.strategy-questions>p{margin:0;font-size:clamp(17px,1.5vw,23px);line-height:1.2;padding:13px 19px;background:#f8faf6;letter-spacing:-.035em;border-radius:9px 9px 9px 2px;box-shadow:0 5px 15px #3146500b;transform:translateX(calc((1 - var(--chapter-reveal,1)) * -30px)) rotate(-2deg);transition:transform .6s}
.strategy-questions>p:nth-child(2){align-self:flex-end;transform:translateX(calc((1 - var(--chapter-reveal,1)) * 30px)) rotate(2deg)}
.strategy-questions>p:nth-child(3){margin-left:7%;background:#f6b298;transform:translateX(calc((1 - var(--chapter-reveal,1)) * -20px)) rotate(-1deg)}
.strategy-connector{display:block;font-size:29px;text-align:center;line-height:1.2;margin:12px 0 8px;color:#576f75}
.strategy-brief{background:#f8faf6;padding:20px 23px 12px;border-radius:4px;box-shadow:0 15px 25px #2749560b}
.brief-heading{display:flex;justify-content:space-between;gap:12px;align-items:center;color:#536c73;font-size:10px;letter-spacing:.07em;margin-bottom:12px}.brief-heading>span:last-child{font-size:19px;color:#a14d32}
.strategy-brief>strong{font-size:clamp(21px,2.1vw,31px);font-weight:500;letter-spacing:-.04em;line-height:1.15;display:block}.strategy-brief>strong>em{font-size:1.15em}
.strategy-brief dl{margin:17px 0 0}.strategy-brief dl>div{display:flex;justify-content:space-between;gap:12px;font-size:11px;padding:9px 0;border-top:1px solid #dde3dd}.strategy-brief dt{color:#536c73}.strategy-brief dd{margin:0;text-align:right}
.creation-board{background:#d0dfdf}.creation-board .board-kicker{position:relative;z-index:3}
.work-page{position:absolute;left:27px;right:90px;top:69px;bottom:42px;background:#f7f6ee;border:1px solid #fff;border-radius:7px;overflow:hidden;transform:rotate(-3deg);box-shadow:0 20px 45px #31484c17}
.work-page-nav{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:16px 20px;border-bottom:1px solid #25262015;font-size:10px}.work-page-nav strong{font-size:15px;font-weight:700;letter-spacing:-.05em}.work-page-nav strong>span{color:#c95532;font-size:17px;margin-left:2px}
.work-page-head{padding:22px 22px 18px}.work-page-head>p{font-size:8px;letter-spacing:.055em;margin:0 0 13px}.work-page-head>strong{display:block;font-size:clamp(23px,2.8vw,41px);font-weight:500;letter-spacing:-.055em;line-height:1.05}.work-page-head>strong>em{font-size:1.06em}.work-page-head>span{display:block;font-size:11px;margin-top:14px;max-width:26ch;line-height:1.5}
.work-page>img{width:100%;height:42%;object-fit:cover;object-position:50% 55%;display:block}.work-page-footer{display:flex;justify-content:space-between;gap:20px;padding:12px 20px;font-size:10px}
.work-ad{position:absolute;right:23px;bottom:51px;width:53%;background:#f47b51;padding:22px 24px;color:#252620;transform:translateY(calc((1 - var(--chapter-reveal,1)) * 30px)) rotate(4deg);box-shadow:0 18px 38px #47362924;transition:transform .6s}
.work-ad>span{display:block;font-size:9px;margin-bottom:18px;line-height:1.5}.work-ad>strong{font-size:clamp(24px,2.5vw,38px);line-height:1.04;letter-spacing:-.05em;font-weight:500;display:block}.work-ad>div{display:flex;justify-content:space-between;gap:10px;border-top:1px solid #25262050;padding-top:13px;margin-top:25px;font-size:11px}.work-ad>div>span:last-child{font-size:20px;line-height:1}
.quality-board{background:#edc7ac;padding:26px 28px}.quality-board figcaption{color:#705440}
.lead-file{background:#faf8f0;padding:22px 25px;border-radius:5px;box-shadow:0 10px 30px #7d503114;transform:rotate(-2deg);margin:6px 9px 0 0}
.lead-file-top{display:flex;align-items:center;justify-content:space-between;gap:10px;font-size:10px;color:#6e7368;letter-spacing:.035em;margin-bottom:22px}.lead-file-top>span:last-child{border:1px solid #cdd3c6;border-radius:20px;padding:5px 9px;font-size:9px}
.lead-file>strong{font-size:clamp(25px,2.7vw,40px);display:block;font-weight:500;letter-spacing:-.04em;line-height:1.1}.lead-file>strong>em{font-size:1.08em}.process-board .lead-file-note{font-size:12px;line-height:1.5;margin:16px 0 21px;max-width:36ch;color:#647163}
.lead-file dl{margin:0}.lead-file dl>div{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding:13px 0;border-top:1px solid #dce0d7;font-size:11px}.lead-file dt{color:#6e7368}.lead-file dd{margin:0;text-align:right;max-width:25ch}
.lead-signals{position:absolute;bottom:45px;right:25px;display:flex;flex-direction:column;align-items:flex-end;gap:7px;z-index:2}
.lead-signals>span{background:#24464b;color:#f6f7ef;border-radius:30px;padding:10px 16px;font-size:13px;line-height:1.2;display:flex;align-items:center;gap:12px;box-shadow:0 5px 20px #34412617;transform:translateX(calc((1 - var(--chapter-reveal,1)) * 30px));transition:transform .5s}.lead-signals>span:nth-child(2){margin-right:16px;transition-delay:.08s}.lead-signals>span:nth-child(3){margin-right:36px;transition-delay:.16s}.lead-signals i{font-style:normal;color:#bdddca}
.market-photo{transform:none!important}.market-photo[data-market-photo=industry]{object-position:60% 50%}.market-photo[data-market-photo=it]{object-position:50% 50%}.market-photo[data-market-photo=consulting]{object-position:60% 50%}.market-photo[data-market-photo=services]{object-position:90% 55%}
.market-image-note{font-size:11px;background:#f8faf2e8;color:#364a4d}.image-credits{font-size:11px;line-height:1.6;max-width:85ch;margin-top:15px}.image-credits a{text-decoration:underline;text-underline-offset:3px}
@media(min-width:761px) and (max-height:800px){.process-board{padding:20px 24px}.board-kicker{margin-bottom:15px}.strategy-questions>p{font-size:17px;padding:10px 15px}.strategy-connector{margin:7px 0 5px;font-size:23px}.strategy-brief{padding:14px 17px 8px}.brief-heading{margin-bottom:9px}.strategy-brief>strong{font-size:24px}.strategy-brief dl{margin-top:13px}.strategy-brief dl>div{padding:7px 0}.lead-file{padding:17px 20px}.lead-file-top{margin-bottom:15px}.lead-file>strong{font-size:30px}.process-board .lead-file-note{margin:13px 0 17px}.lead-file dl>div{padding:10px 0}.lead-signals{bottom:36px;gap:5px}.lead-signals>span{padding:8px 13px;font-size:11px}.work-page{top:58px}.work-page-head{padding:17px 20px 14px}.work-ad{padding:19px 20px;bottom:42px}.work-ad>span{margin-bottom:12px}.work-ad>div{margin-top:17px}}
@media(max-width:999px) and (min-width:761px){.process-board{height:510px}.strategy-questions>p{font-size:17px}.strategy-brief{padding:16px 18px}.strategy-brief>strong{font-size:24px}.strategy-brief dl>div{font-size:10px}.board-kicker>span:last-child{display:none}.work-page{right:50px;left:20px}.work-page-head>strong{font-size:27px}.work-ad{width:64%;right:17px;padding:20px}.work-ad>strong{font-size:28px}.lead-file{padding:21px 19px}.lead-file>strong{font-size:29px}.lead-file dl>div{display:block;font-size:11px}.lead-file dd{text-align:left;margin-top:5px}.lead-signals>span{font-size:11px}}
@media(max-width:760px){
 .bridge-landscape{left:5%;height:230px;opacity:.17}.process-board{height:470px!important;aspect-ratio:auto!important;width:calc(100% + 48px);margin-left:-24px;border-radius:0;padding:23px 24px;clip-path:none!important;transform:none!important}.process-board figcaption{left:24px;right:24px;bottom:17px;font-size:10px}.board-kicker{font-size:9px;margin-bottom:22px}.board-kicker>span:last-child{font-size:11px}
 .strategy-questions{gap:8px;padding:0}.strategy-questions>p{font-size:18px;padding:12px 15px}.strategy-questions>p:nth-child(3){margin-left:2%}.strategy-connector{margin:9px 0 6px;font-size:26px}.strategy-brief{padding:17px 20px 9px}.brief-heading{font-size:9px;margin-bottom:9px}.strategy-brief>strong{font-size:25px}.strategy-brief dl{margin-top:14px}.strategy-brief dl>div{font-size:10px;padding:8px 0}
 .creation-board{height:490px!important}.work-page{left:24px;right:60px;top:64px;bottom:44px}.work-page-nav{padding:15px 17px;font-size:9px}.work-page-nav strong{font-size:13px}.work-page-head{padding:20px 19px 17px}.work-page-head>strong{font-size:31px}.work-page-head>p{font-size:7px}.work-page-head>span{font-size:10px}.work-page>img{height:41%}.work-ad{width:56%;right:22px;bottom:47px;padding:21px 20px}.work-ad>span{font-size:8px;margin-bottom:15px}.work-ad>strong{font-size:28px}.work-ad>div{font-size:9px;margin-top:19px;padding-top:12px}
 .quality-board{height:500px!important}.lead-file{margin-right:0;padding:19px 21px}.lead-file-top{font-size:9px;margin-bottom:18px}.lead-file>strong{font-size:31px}.process-board .lead-file-note{font-size:11px;margin:14px 0 18px;max-width:32ch}.lead-file dl>div{font-size:10px;padding:12px 0}.lead-file dd{max-width:24ch}.lead-signals{right:25px;bottom:45px;gap:6px}.lead-signals>span{font-size:12px;padding:9px 14px}.lead-signals>span:nth-child(2){margin-right:10px}.lead-signals>span:nth-child(3){margin-right:22px}.market-image-note{font-size:10px}.image-credits{font-size:10px;padding-bottom:24px}
}
@media(max-width:360px){
 .process-board{padding:22px 20px}.process-board figcaption{left:20px;right:20px;font-size:9px}.board-kicker>span:last-child{font-size:10px}.strategy-questions>p{font-size:16px;padding:12px 13px}.strategy-brief{padding:17px 16px 9px}.strategy-brief>strong{font-size:23px}.strategy-brief dl>div{font-size:9px;gap:8px}.work-page{left:20px;right:50px}.work-page-nav>span{display:none}.work-page-head>strong{font-size:27px}.work-page-head>p{font-size:6px}.work-ad{width:59%;right:18px;padding:19px 17px}.work-ad>strong{font-size:25px}.work-ad>span{font-size:7px}.lead-file{padding:18px 17px}.lead-file>strong{font-size:27px}.lead-file dl>div{font-size:9px;gap:8px}.lead-signals>span{font-size:11px}.process-board .lead-file-note{font-size:11px}.lead-signals{right:20px}
}
html.reduced .strategy-questions>p,html.reduced .work-ad,html.reduced .lead-signals>span{transform:none;transition:none}
@media(prefers-reduced-motion:reduce){.strategy-questions>p,.work-ad,.lead-signals>span{transform:none;transition:none}}
.strategy-board .board-kicker{margin-bottom:18px}.strategy-board .strategy-questions>p{padding-top:10px;padding-bottom:10px}.strategy-board .strategy-connector{margin:8px 0 6px}
.lead-signals{left:28px;right:25px;flex-direction:row;align-items:center;justify-content:flex-end;flex-wrap:wrap;gap:6px}.lead-signals>span{font-size:11px;padding:9px 12px;gap:7px}.lead-signals>span:nth-child(2),.lead-signals>span:nth-child(3){margin-right:0}
@media(max-width:760px){.quality-board .lead-file-note{display:none}.lead-file dl{margin-top:23px}.lead-signals{left:24px;right:24px;bottom:44px;gap:6px}.lead-signals>span{font-size:11px;padding:9px 12px}.quality-board .lead-file{padding-bottom:18px}.strategy-board .board-kicker{margin-bottom:22px}}
@media(max-width:360px){.lead-signals{left:20px;right:20px}.lead-signals>span{font-size:10px;padding:9px 11px;gap:6px}}
@media(max-width:760px){.process-board figcaption{bottom:11px}}
@media(max-width:360px){.strategy-brief>strong{font-size:20px}}
@media(min-width:761px) and (max-height:800px){.quality-board .lead-file-note{display:none}.quality-board .lead-file dl{margin-top:18px}}

/* v12: motion creates an entrance, then leaves enough stillness to read. */
.question{height:145svh;min-height:0}
.question-sticky{position:sticky;top:0;height:100svh;min-height:0;justify-content:center;padding:64px 0}
.reading-text .word{transition:opacity .2s ease}
.conversation{height:auto;min-height:0}
.conversation-stage{position:relative;height:auto;min-height:0;padding:75px 0;align-items:center}
.chat-scene,.chat-window{transform:none}
.scene-controls{padding-right:0}.scene-controls>span{font-size:12px}
.context-ad{animation:none}
.market-evidence{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;border-top:1px solid #25262040;border-bottom:1px solid #25262040;padding:34px 0;margin-top:48px}
.market-evidence figure{margin:0;min-width:0}.market-evidence strong{display:block;font-size:clamp(66px,6.9vw,104px);line-height:1.1;letter-spacing:-.075em;font-weight:500;white-space:nowrap}.market-evidence strong>span{font-size:.65em;margin-left:4px;color:#bf4e2d}
.market-evidence figcaption{font-size:17px;line-height:1.45;letter-spacing:-.02em;margin-top:16px;min-height:75px}.market-evidence figure>p{font-size:12px;line-height:1.6;max-width:31ch;margin:13px 0 9px;color:#475b5e}.market-evidence a,.roas-story a{font-size:12px;line-height:1.5;text-decoration:underline;text-underline-offset:4px}
.evidence-context{font-size:12px;line-height:1.65;color:#475b5e;max-width:110ch;margin-top:18px}
.shift-thesis{display:grid;grid-template-columns:1fr 1fr;gap:9%;margin:65px 0 60px;align-items:end}.shift-thesis>p{font-size:clamp(34px,3.8vw,58px);letter-spacing:-.045em;line-height:1.08}.shift-thesis>span{font-size:18px;line-height:1.6;max-width:48ch}
.roas-story{display:grid;grid-template-columns:1.3fr 1fr;gap:12%;margin:65px 0 25px;padding:55px 0;border-top:1px solid #25262040;border-bottom:1px solid #25262040;align-items:center}.roas-story .eyebrow{font-size:12px;margin-bottom:24px}.roas-story h3{font-size:clamp(40px,4.3vw,64px);line-height:1.08;letter-spacing:-.055em;font-weight:500}.roas-story>div>p:not(.eyebrow){font-size:17px;line-height:1.65;max-width:46ch;margin-top:23px}
.roas-story figure{margin:0;padding:32px;background:linear-gradient(145deg,#f1ae8680,#f1ae8620);border-radius:3px}.roas-story figure>span{font-size:12px;text-transform:uppercase;letter-spacing:.06em}.roas-story figure>strong{display:block;font-size:clamp(105px,11vw,165px);line-height:1.05;font-weight:500;letter-spacing:-.07em;margin:10px 0}.roas-story figure>strong>span{font-size:.7em;color:#aa4528}.roas-story figcaption{font-size:19px;line-height:1.4;letter-spacing:-.025em}.roas-story figure>p{font-size:13px;line-height:1.65;margin:22px 0 14px;max-width:36ch}
.collaboration-heading{position:relative;top:auto}.collaboration-heading h2{font-size:clamp(40px,4.1vw,64px)}.collaboration-heading>p:not(.eyebrow){font-size:17px;line-height:1.65;margin-top:24px;max-width:38ch}.working-steps>li{padding-bottom:42px}.working-steps>li:last-child{padding-bottom:0}
@media(min-width:1101px) and (min-height:1000px){.collaboration-heading{position:sticky;top:45px}}
@media(max-width:1000px){.market-evidence{gap:24px}.market-evidence figcaption{font-size:16px}.roas-story{gap:6%}.roas-story figure{padding:25px}.shift-thesis{gap:5%}}
@media(max-width:760px){
 .question{height:125svh}.question-sticky{height:90svh;padding:45px 0}.question .eyebrow{margin-bottom:28px}.question-note{margin-top:26px}
 .conversation-stage{height:auto;min-height:0;padding:50px 0;gap:24px}.conversation-intro h2{font-size:42px}.chat-scene{transform:none}.scene-controls{margin:12px 2px}.scene-controls>span{font-size:10px}
 .market-evidence{grid-template-columns:1fr;gap:0;margin-top:33px;padding:0}.market-evidence figure{padding:26px 0}.market-evidence figure+figure{border-top:1px solid #25262025}.market-evidence strong{font-size:76px}.market-evidence figcaption{font-size:18px;min-height:0;margin-top:10px}.market-evidence figure>p{max-width:none;font-size:12px;margin:12px 0 8px}.evidence-context{font-size:12px;line-height:1.6}
 .shift-thesis{display:block;margin:40px 0}.shift-thesis>p{font-size:36px;margin-bottom:23px}.shift-thesis>span{font-size:16px;line-height:1.6;display:block}
 .roas-story{display:block;margin-top:40px;padding:35px 0}.roas-story .eyebrow{font-size:11px;margin-bottom:22px}.roas-story h3{font-size:39px}.roas-story>div>p:not(.eyebrow){font-size:16px;line-height:1.65;margin-top:22px}.roas-story figure{margin-top:32px;padding:27px}.roas-story figure>strong{font-size:119px}.roas-story figcaption{font-size:19px}.roas-story figure>p{font-size:13px}
 .collaboration-heading h2{font-size:40px;line-height:1.1}.collaboration-heading>p:not(.eyebrow){font-size:16px;line-height:1.65}.collaboration-heading{margin-bottom:45px}.working-steps>li{padding-bottom:36px}
}
@media(max-width:360px){.reading-text{font-size:36px;line-height:1.1}.question-note{font-size:14px}.market-evidence strong{font-size:68px}.shift-thesis>p{font-size:31px}.roas-story h3{font-size:34px}.roas-story figure{padding:23px}.collaboration-heading h2{font-size:34px}.conversation-intro h2{font-size:38px}}
@media(max-height:719px){.question{height:auto;min-height:0}.question-sticky{position:relative;height:auto;min-height:0;padding:65px 0}}
html.reduced .question{height:auto;min-height:0}html.reduced .question-sticky{position:relative;height:auto;min-height:0;padding:65px 0}
html:not(.js) .question{height:auto;min-height:0}html:not(.js) .question-sticky{position:relative;height:auto;min-height:0}
@media(prefers-reduced-motion:reduce){.question{height:auto;min-height:0}.question-sticky{position:relative;height:auto;min-height:0;padding:65px 0}}

/* Industry offers and the people behind the work share the continuous canvas. */
.market-stamp{font-size:15px}.market-controls button{font-size:13px}
.market-example{min-height:710px}.market-copy{width:58%;padding:28px 32px}.market-question{font-size:clamp(28px,2.65vw,40px)}
.market-offer{border-top:1px solid #25262025;padding-top:19px;margin-top:22px}.market-offer>span{font-size:10px;color:#5c6660}.market-offer h3{font-size:27px;line-height:1.15;letter-spacing:-.035em;font-weight:500;margin:10px 0}.market-offer>p{font-size:14px;line-height:1.55;max-width:38ch}.market-offer-cta{display:inline-flex;gap:25px;font-size:12px;padding:11px 0 5px;border-bottom:1px solid #25262075;margin-top:8px}
.industry-perspective{font-size:12px;line-height:1.7;max-width:106ch;margin-top:21px;color:#505d59}.industry-perspective a{text-decoration:underline;text-underline-offset:3px;white-space:nowrap}
.market-photo[data-market-photo=tax]{object-position:65% 50%}.market-photo[data-market-photo=talent]{object-position:5% 50%}.market-photo[data-market-photo=consulting]{object-position:90% 50%}
.team-section{padding-top:100px;padding-bottom:110px}.team-heading{display:grid;grid-template-columns:1fr 2fr;gap:24px 45px;align-items:start}.team-heading>.eyebrow{font-size:12px;padding-top:12px}.team-heading h2{font-size:clamp(44px,5.5vw,82px);line-height:1.04;letter-spacing:-.055em}.team-heading>p:last-child{grid-column:2;font-size:18px;line-height:1.6;max-width:48ch}
.team-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;margin-top:58px;align-items:start}.team-person:nth-child(2){margin-top:65px}.team-person:nth-child(3){margin-top:130px}.team-portrait{position:relative;overflow:hidden;aspect-ratio:4/5;background:#dfd8ce}.team-portrait img{width:100%;height:100%;object-fit:cover;display:block}.team-portrait>span{position:absolute;bottom:16px;left:16px;padding:8px 12px;border-radius:22px;background:#f8f8f0ee;color:#30352d;font-size:10px;letter-spacing:.055em}
.team-person-copy{display:grid;grid-template-columns:1fr auto;gap:13px;padding-top:21px;border-top:1px solid #25262040;margin-top:18px}.team-person h3{font-size:29px;font-weight:500;letter-spacing:-.035em}.team-person-copy>span{font-size:28px}.team-person-copy>p{grid-column:1/-1;font-size:15px;line-height:1.6;max-width:33ch}
.js .team-person{opacity:1;transform:translateY(24px);transition:transform .65s ease,opacity .65s ease}.js .team-person.is-visible{opacity:1;transform:none}.team-footer{display:flex;justify-content:space-between;gap:30px;align-items:end;border-top:1px solid #25262040;padding-top:36px;margin-top:65px}.team-footer>p{font-size:clamp(31px,3vw,45px);line-height:1.08;letter-spacing:-.035em}.team-footer>.text-link{font-size:16px}
@media(max-width:1100px){.team-grid{gap:18px}.team-person h3{font-size:25px}.team-person-copy>p{font-size:14px}.market-copy{width:68%}.market-controls button{font-size:11px}}
@media(max-width:760px){.market-example{min-height:0}.market-copy{width:100%;padding:23px 21px}.market-question{font-size:29px}.market-controls button{font-size:11px}.market-offer h3{font-size:25px}.industry-perspective{font-size:11px}.team-section{padding-top:70px;padding-bottom:75px}.team-heading{display:block}.team-heading>.eyebrow{margin-bottom:24px}.team-heading h2{font-size:43px}.team-heading>p:last-child{font-size:16px;margin-top:23px}.team-grid{grid-template-columns:1fr;gap:37px;margin-top:34px}.team-person:nth-child(2),.team-person:nth-child(3){margin-top:0}.team-portrait{aspect-ratio:1/1}.team-portrait img{object-position:50% 35%}.team-person h3{font-size:28px}.team-person-copy>p{font-size:15px;max-width:36ch}.team-footer{display:block;margin-top:40px;padding-top:28px}.team-footer>.text-link{margin-top:23px;font-size:14px}}
@media(max-width:360px){.market-copy{padding:21px 17px}.market-question{font-size:25px}.market-controls button{font-size:10px}.team-heading h2{font-size:36px}.team-person h3{font-size:26px}.team-person-copy>p{font-size:14px}}
html.reduced .team-person{opacity:1;transform:none;transition:none}
@media(prefers-reduced-motion:reduce){.js .team-person{opacity:1;transform:none;transition:none}}

.user-message>p{position:relative}.prompt-measure{display:block;visibility:hidden}.typed-prompt{position:absolute;inset:0}.user-message .type-cursor{display:none}

/* MORGEN — a real landscape, a clear conversation, a protected navigation. */
:root{background:#c8dce8}.world{background:var(--world-color,#c8dce8)}
.site-header{color:#252620;isolation:isolate}
.site-header:before{content:'';position:absolute;inset:0 0 -23px;background:linear-gradient(#e6eef0 0%,#e6eef0f7 70%,#e6eef000);z-index:-1;pointer-events:none}
.menu-toggle{background:#f5f8f4;border-color:#25262035}
.hero.hero-v11{height:110svh;min-height:850px;color:#252620}
.hero-v11 .hero-stage{min-height:760px}
.hero-v11 .hero-film{inset:0!important;width:100%;height:100%;clip-path:none;will-change:auto}
.hero-v11 .hero-camera{inset:0;animation:none;transform:none}
.hero-v11 .hero-camera img,.hero-v11 .hero-camera video{width:100%;height:100%;object-fit:cover;object-position:50% 55%;transform:none;display:block}
.hero-v11 .hero-camera picture{display:block;width:100%;height:100%}
.hero-v11 .hero-camera video{position:absolute;inset:0;opacity:0;transition:opacity .8s}
.hero-v11.video-ready .hero-camera video{opacity:1}
.hero-v11 .hero-film-shade{background:linear-gradient(0deg,var(--world-color,#c8dce8),transparent 23%),linear-gradient(90deg,#e6eef0ec 0%,#e6eef0d9 27%,#e6eef02a 62%,transparent 80%),linear-gradient(180deg,#e6eef0 0%,#e6eef080 15%,transparent 40%)}
.hero-v11 .hero-v5-copy{padding:clamp(160px,20svh,210px) var(--gutter) 140px;max-width:1800px}
.hero-v11 .hero-v5-copy>.eyebrow{color:#334b4d;font-size:12px;margin-bottom:28px;letter-spacing:.08em}
.hero.hero-v11 h1{font-size:clamp(78px,8.2vw,142px);line-height:1.025;letter-spacing:-.065em;max-width:820px;color:#252620;margin-bottom:29px}
.hero.hero-v11 h1 em{font-size:1.07em;color:#252620;letter-spacing:-.04em}
.hero-v11 .hero-pitch{color:#354249;max-width:37ch;font-size:17px;line-height:1.6}
.hero-v11 .campaign-cta{background:#252620;color:#f1eee6;margin-top:25px}.hero-v11 .campaign-cta:hover{background:#f65b35;color:#252620}
.hero-v11 .hero-film-caption{color:#354249;bottom:91px;font-size:12px}.hero-v11 .hero-film-caption>span:first-child{max-width:280px}
.hero-v11 .hero-scroll-cue{border-color:#25262035;color:#354249;bottom:32px;font-size:11px}
.hero-message{padding:0;position:absolute;right:var(--gutter);bottom:151px;width:clamp(350px,33vw,470px);border:1px solid #ffffffcc;background:#fbfcf8;border-radius:19px;box-shadow:0 25px 85px #264e5730;z-index:3;transform:translateY(var(--message-y,0px));color:#252620;opacity:var(--hero-copy-opacity,1);overflow:hidden}
.hero-message-label{display:flex;align-items:center;justify-content:space-between;gap:15px;font-size:17px;padding:21px 25px;border-bottom:1px solid #e0e5df}
.hero-message-label>span:first-child{font-weight:600}.hero-message-label>span:first-child>span{font-size:13px;font-weight:400;margin-left:4px}.hero-message-label>span:last-child{font-size:12px;color:#68756e}
.hero-message-body{padding:22px 24px 20px}
.hero-message-prompt{font-size:clamp(16px,1.27vw,20px);line-height:1.55;letter-spacing:-.025em;margin:0 0 20px 23px;padding:16px 18px;background:#e5edeb;border-radius:15px 15px 3px 15px}
.hero-prompt-line{display:block;width:max-content;max-width:100%;clip-path:inset(0);white-space:nowrap}
.hero-prompt-one{animation:hero-first-line 12s steps(28,end) both}.hero-prompt-two{animation:hero-second-line 12s steps(25,end) both}
.hero-message-answer{display:flex;align-items:start;gap:14px;font-size:14px;line-height:1.6;padding:0 0 20px;animation:hero-answer 12s ease both}.hero-message-answer>span{font-size:26px;line-height:1.2}.hero-message-answer>p{max-width:40ch}
.hero-message-ad{border-top:1px solid #d7ded7;padding-top:17px;animation:hero-ad-arrival 12s ease both}
.hero-sponsor{font-size:12px;color:#68756e;margin-bottom:13px}
.hero-offer{display:grid;grid-template-columns:65px 1fr;align-items:center;gap:17px;background:#e5edf0;padding:20px 18px;border-radius:10px}
.hero-ad-symbol{display:grid;place-items:center;background:#f65b35;border-radius:50%;width:62px;height:62px;font-size:38px;font-weight:400}
.hero-offer>div>span:first-child{display:block;font-size:10px;line-height:1.5;letter-spacing:.065em;color:#45606b;margin-bottom:9px}
.hero-message-ad strong{display:block;font-weight:500;line-height:1.13;font-size:clamp(24px,2vw,30px);letter-spacing:-.04em}
.hero-ad-link{font-size:12px;display:block;margin-top:12px}
.hero-composer{margin:0 24px 20px;padding:12px 13px 12px 17px;display:flex;justify-content:space-between;align-items:center;gap:10px;background:#f0f2ed;border:1px solid #e0e5dc;border-radius:30px;color:#737e75;font-size:12px}
.hero-composer>span:last-child{background:#d8e0d9;border-radius:50%;display:grid;place-items:center;width:26px;height:26px;font-size:18px;color:#506052}
@keyframes hero-first-line{0%,1%{clip-path:inset(0 100% 0 0)}8%,100%{clip-path:inset(0)}}
@keyframes hero-second-line{0%,8%{clip-path:inset(0 100% 0 0)}14%,100%{clip-path:inset(0)}}
@keyframes hero-answer{0%,14%{clip-path:inset(0 0 100%);transform:translateY(6px)}20%,100%{clip-path:inset(0);transform:none}}
@keyframes hero-ad-arrival{0%,20%{clip-path:inset(0 0 100%);transform:translateY(10px)}27%,100%{clip-path:inset(0);transform:none}}
.hero-v11:not(.in-view) .hero-prompt-line,.hero-v11:not(.in-view) .hero-message-answer,.hero-v11:not(.in-view) .hero-message-ad{animation-play-state:paused}
@media(min-width:761px) and (max-width:1200px){
 .hero-v11 .hero-v5-copy{padding-top:170px}.hero.hero-v11 h1{font-size:7.7vw}.hero-v11 .hero-v5-copy>.eyebrow{font-size:11px;max-width:40ch}.hero-v11 .hero-pitch{font-size:16px;max-width:30ch}
 .hero-message{right:4vw;bottom:133px;width:350px}.hero-message-label{padding:17px 20px;font-size:16px}.hero-message-body{padding:18px 18px 17px}.hero-message-prompt{font-size:16px;padding:13px 14px;margin-left:8px}.hero-message-answer{font-size:13px;gap:10px;padding-bottom:16px}.hero-offer{padding:17px 13px;grid-template-columns:45px 1fr;gap:13px}.hero-ad-symbol{width:45px;height:45px;font-size:28px}.hero-offer>div>span:first-child{font-size:9px}.hero-message-ad strong{font-size:25px}.hero-composer{margin:0 18px 17px}.hero-v11 .hero-film-caption{font-size:11px}
}
@media(min-width:761px) and (max-height:760px){.hero-v11 .hero-v5-copy{padding-top:155px}.hero-message{bottom:125px}.hero-v11 .hero-film-caption{bottom:85px}}
@media(max-width:760px){
 .site-header:before{inset:0 0 -16px;background:linear-gradient(#e6eef0 70%,#e6eef000)}
 .hero.hero-v11{height:auto;min-height:0}.hero-v11 .hero-stage{height:auto;min-height:0;grid-template-columns:24px minmax(0,1fr) 24px;background:#e6eef0}
 .hero-v11 .hero-v5-copy{display:contents;padding:0}
 .hero-v11 .hero-v5-copy>.eyebrow{padding:111px 0 0;font-size:10px;line-height:1.5;margin-bottom:20px;letter-spacing:.055em}
 .hero.hero-v11 h1{font-size:clamp(47px,14.5vw,88px);line-height:1.04;margin:0;max-width:none;letter-spacing:-.06em}.hero.hero-v11 h1 em{font-size:1.065em}
 .hero-v11 .hero-mobile-pitch{font-size:16px;line-height:1.5;margin:19px 0 24px;color:#354249}
 .hero-v11 .hero-film{grid-row:4;grid-column:1/-1;position:relative;inset:auto!important;height:580px;width:100%;clip-path:none;margin:0}
 .hero-v11 .hero-camera{inset:0}.hero-v11 .hero-camera img,.hero-v11 .hero-camera video{object-position:57% 50%;transform:none}
 .hero-v11 .hero-film-shade{background:linear-gradient(0deg,var(--world-color,#c8dce8),transparent 20%),linear-gradient(180deg,#e6eef0,transparent 12%)}
 .hero-message{grid-column:2;grid-row:4;position:relative;right:auto;left:auto;top:auto;bottom:auto;align-self:end;justify-self:center;width:100%;max-width:440px;margin:0 0 36px;padding:0;transform:none;opacity:1;border-radius:16px}
 .hero-message-label{font-size:16px;padding:16px 18px}.hero-message-label>span:last-child{font-size:11px}.hero-message-body{padding:17px 17px 16px}.hero-message-prompt{font-size:16px;margin:0 0 17px 12px;padding:12px 13px;line-height:1.55}.hero-message-answer{font-size:13px;line-height:1.55;padding-bottom:16px;gap:11px}.hero-message-answer>span{font-size:23px}.hero-sponsor{font-size:11px;margin-bottom:11px}.hero-message-ad{padding-top:13px}.hero-offer{padding:16px 14px;grid-template-columns:43px 1fr;gap:12px}.hero-ad-symbol{width:43px;height:43px;font-size:28px}.hero-offer>div>span:first-child{font-size:9px;letter-spacing:.03em;margin-bottom:7px}.hero-message-ad strong{font-size:25px}.hero-ad-link{font-size:11px;margin-top:10px}.hero-composer{margin:0 17px 17px;font-size:11px;padding:10px 11px 10px 14px}
 .hero-v11 .campaign-cta{grid-row:5;grid-column:2;justify-self:start;position:relative;margin:0;padding:15px 21px;font-size:14px;z-index:3}
 .hero-v11 .hero-film-caption{grid-row:6;grid-column:2;position:relative;inset:auto;font-size:11px;margin-top:17px;max-width:none;opacity:1;text-align:left;line-height:1.5}.hero-v11 .hero-film-caption>span:first-child{display:none}.hero-v11 .hero-film-caption>span:last-child{margin:0;text-align:left}
 .hero-v11 .hero-scroll-cue{grid-row:7;grid-column:2;position:relative;inset:auto;margin:25px 0 0;padding:18px 0 27px;font-size:9px;letter-spacing:.055em}.hero-v11 .hero-scroll-cue>span:last-child{margin-right:0}
 .hero-v11 .hero-stage:after{content:'';position:absolute;bottom:0;left:0;right:0;height:195px;background:var(--world-color,#c8dce8);z-index:0;pointer-events:none}.hero-v11 .hero-film-caption,.hero-v11 .hero-scroll-cue{z-index:2}
 .hero-v11 .mobile-brand-ribbon{display:none}
}
@media(max-width:360px){
 .hero-v11 .hero-stage{grid-template-columns:20px minmax(0,1fr) 20px}.hero-v11 .hero-v5-copy>.eyebrow{font-size:9px;padding-top:101px}.hero.hero-v11 h1{font-size:14.2vw}.hero-v11 .hero-mobile-pitch{font-size:15px}.hero-v11 .hero-film{height:550px}.hero-message-label{padding:15px;font-size:15px}.hero-message-label>span:last-child{font-size:10px}.hero-message-body{padding:15px 12px}.hero-message-prompt{font-size:14px;margin-left:7px;padding:12px}.hero-message-answer{font-size:12px;gap:9px}.hero-message-ad strong{font-size:23px}.hero-offer{padding:15px 12px;grid-template-columns:34px 1fr;gap:10px}.hero-ad-symbol{width:34px;height:34px;font-size:23px}.hero-offer>div>span:first-child{font-size:8px}.hero-composer{margin:0 12px 15px}
}
html.reduced .hero.hero-v11{height:auto;min-height:0}html.reduced .hero-v11 .hero-stage{position:relative}html.reduced .hero-v11 .hero-v5-copy,html.reduced .hero-message{opacity:1;transform:none}html.reduced .hero-v11 .hero-camera video{display:none}html.reduced .hero-prompt-line,html.reduced .hero-message-ad,html.reduced .hero-message-answer{animation:none;clip-path:none;opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.hero.hero-v11{height:auto;min-height:0}.hero-v11 .hero-stage{position:relative}.hero-v11 .hero-v5-copy,.hero-message{opacity:1;transform:none}.hero-v11 .hero-camera video{display:none}.hero-prompt-line,.hero-message-ad,.hero-message-answer{animation:none;clip-path:none;opacity:1;transform:none}}

/* Keep a full stretch of moving river visible above the mobile conversation. */
@media(max-width:760px){.hero-v11 .hero-film{height:650px}.hero-message{margin-bottom:30px}.hero-composer{display:none}.hero-message-body{padding-bottom:19px}.hero-v11 .hero-camera img,.hero-v11 .hero-camera video{object-position:50% 68%}}
@media(max-width:360px){.hero-v11 .hero-film{height:610px}}
@media(max-width:760px){.hero-v11 .hero-camera{background:#c8dce8}.hero-v11 .hero-camera img,.hero-v11 .hero-camera video{height:370px;object-position:50% 100%}.hero-v11 .hero-film-shade{background:linear-gradient(180deg,#e6eef0 0,transparent 65px,transparent 260px,#c8dce8 370px,var(--world-color,#c8dce8) 100%)}}
@media(max-width:360px){.hero-v11 .hero-camera img,.hero-v11 .hero-camera video{height:320px}.hero-v11 .hero-film-shade{background:linear-gradient(180deg,#e6eef0 0,transparent 55px,transparent 230px,#c8dce8 320px,var(--world-color,#c8dce8) 100%)}}

html:not(.js) .hero-prompt-line,html:not(.js) .hero-message-answer,html:not(.js) .hero-message-ad{animation:none;clip-path:none;opacity:1;transform:none}

/* Concrete needs from four sectors; user-selected scenes stay fully readable. */
.hero-message{top:clamp(150px,18svh,185px);bottom:auto}
.hero-message-label{padding-bottom:14px;border-bottom:0}.hero-sector{max-width:170px;text-align:right}
.hero-scenarios{display:flex;gap:5px;padding:0 22px 14px;border-bottom:1px solid #e0e5df}
.hero-scenarios button{flex:1;min-width:0;border:1px solid #25262025;padding:8px 4px;border-radius:30px;background:transparent;color:#4f5b56;font:inherit;font-size:11px;cursor:pointer;transition:background .2s,color .2s}
.hero-scenarios button[aria-pressed=true]{background:#252620;color:#fbfcf8;border-color:#252620}
.hero-scenarios button:focus-visible{outline:2px solid #d24f2c;outline-offset:3px}
.hero-message-prompt{min-height:88px}.hero-prompt-line{white-space:normal;width:auto}
.hero-message-answer{min-height:86px}.hero-offer{grid-template-columns:1fr;position:relative;padding:20px}
.hero-ad-symbol{position:absolute;right:17px;top:17px;width:36px;height:36px;font-size:24px}
.hero-ad-category{padding-right:35px}.hero-offer strong{white-space:pre-line;min-height:65px;font-size:29px}
.hero-ad-description{font-size:13px;line-height:1.5;margin-top:10px;max-width:32ch;min-height:39px;color:#405653}
.hero-ad-link{display:inline-block;font-size:12px;border-bottom:1px solid #40565380;padding-bottom:4px;margin-top:13px}
.hero-message[data-user-selected=true] .hero-prompt-line,.hero-message[data-user-selected=true] .hero-message-answer,.hero-message[data-user-selected=true] .hero-message-ad{animation:none;clip-path:none;opacity:1;transform:none}
@media(min-width:761px) and (max-width:1200px){.hero-message{top:140px}.hero-scenarios{padding:0 18px 12px}.hero-scenarios button{font-size:10px}.hero-message-prompt{font-size:14px;min-height:73px}.hero-message-answer{font-size:12px;min-height:73px}.hero-offer{padding:17px}.hero-offer strong{font-size:25px;min-height:58px}.hero-ad-description{font-size:12px;min-height:36px}.hero-message-body{padding-top:16px}}
@media(max-width:760px){.hero-message{top:auto;bottom:auto}.hero-scenarios{padding:0 17px 12px}.hero-scenarios button{font-size:10px;padding:8px 3px}.hero-message-label{padding-bottom:12px}.hero-message-prompt{min-height:81px;font-size:14px}.hero-message-answer{min-height:76px;font-size:12px}.hero-offer{padding:17px}.hero-offer strong{font-size:25px;min-height:57px}.hero-ad-description{font-size:12px;min-height:36px}.hero-ad-link{font-size:11px}.hero-v11 .hero-film{height:770px}}
@media(max-width:360px){.hero-message-label{font-size:14px}.hero-sector{max-width:135px}.hero-scenarios{padding:0 12px 10px}.hero-scenarios button{font-size:9px}.hero-message-prompt{font-size:13px;min-height:78px}.hero-offer strong{font-size:24px}.hero-v11 .hero-film{height:745px}}

/* The video has the same already decoded poster as its responsive image fallback. */
.hero-v11.poster-ready .hero-camera video{opacity:1;transition:none}

/* Adreiz: one visible project, from need to inquiry. */
@media(min-width:761px){.hero-v11 .hero-film-caption>span:last-child{display:none}}
.hero-message{width:clamp(350px,34vw,490px);top:145px}.hero-message-label{border-bottom:1px solid #e0e5df;padding:17px 22px}.hero-message-body{padding:19px 21px}.hero-message-prompt{min-height:0;font-size:16px;line-height:1.45;margin-bottom:17px;padding:14px 16px}.hero-message-answer{min-height:0;font-size:13px;padding-bottom:17px;line-height:1.5}.hero-offer{display:block;padding:0;overflow:hidden;background:#eeeae2}.hero-ad-photo{display:block;width:100%;height:175px;object-fit:cover}.hero-offer-copy{padding:16px 18px 17px}.hero-ad-category{padding-right:0}.hero-offer strong{min-height:0;font-size:28px}.hero-ad-link{margin-top:10px}.hero-message-ad{padding-top:13px}.hero-sponsor{display:flex;justify-content:space-between;align-items:center;font-size:10px;margin-bottom:10px}.hero-sponsor b{font-weight:500;letter-spacing:.09em;font-size:9px}
.market-evidence strong{display:flex;align-items:baseline;white-space:nowrap;gap:.05em}.market-evidence strong>span.rolling-number,.rolling-number{font-size:inherit;line-height:1;margin:0;color:inherit;display:inline-flex;vertical-align:bottom;font-variant-numeric:tabular-nums;letter-spacing:-.065em}.market-evidence strong>.number-unit{font-size:.54em;letter-spacing:-.045em;margin:0;color:inherit}.rolling-digit{display:inline-block;height:1em;overflow:hidden;line-height:1;letter-spacing:-.065em}.rolling-strip{display:block;white-space:pre;line-height:1;transform:translateY(0);transition:transform 1.65s cubic-bezier(.2,.7,.25,1);transition-delay:var(--roll-delay,0ms)}.is-rolling .rolling-strip{transform:translateY(calc(var(--roll-end) * -1em))}
.comparison-grid{gap:36px}.comparison-grid h3{font-size:clamp(34px,3.5vw,52px)}.platform-window{min-height:490px;border-radius:17px;background:#fff;border:1px solid #d7dee0;box-shadow:0 22px 60px #2d424413;overflow:hidden;color:#202124;font-family:Arial,sans-serif;letter-spacing:normal}.google-window{padding:25px}.google-logo{font-size:31px;font-weight:500;letter-spacing:-2px;margin-bottom:18px}.google-logo span:nth-child(1),.google-logo span:nth-child(4){color:#4285f4}.google-logo span:nth-child(2),.google-logo span:nth-child(6){color:#ea4335}.google-logo span:nth-child(3){color:#fbbc05}.google-logo span:nth-child(5){color:#34a853}.google-searchbar{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:14px 18px;border-radius:28px;background:#f1f3f4;font-size:14px}.google-searchbar span:last-child{font-size:23px;color:#5f6368}.google-tabs{display:flex;gap:23px;border-bottom:1px solid #e8eaed;padding:19px 5px 13px;font-size:12px;color:#5f6368}.google-tabs span:first-child{color:#1a73e8}.google-result{padding:24px 0 4px}.google-sponsored{font-size:12px;font-weight:bold;margin-bottom:14px}.google-advertiser{display:flex;align-items:center;gap:10px;font-size:12px}.google-advertiser>span:first-child{display:grid;place-items:center;background:#eef1ec;border-radius:50%;width:30px;height:30px;font-size:17px}.google-advertiser>div{display:grid;gap:4px;flex:1}.google-advertiser small{font-size:10px;color:#4d5156}.google-result-body{display:grid;grid-template-columns:1fr 112px;gap:17px;margin-top:13px}.google-result-body img{width:112px;height:112px;border-radius:12px;object-fit:cover}.google-title{font-size:21px;line-height:1.25;color:#1a0dab;margin:0 0 9px}.google-result-body p:not(.google-title){font-size:13px;line-height:1.55;color:#4d5156}.google-sitelinks{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:19px;font-size:13px;color:#1a0dab}
.comparison-chat-window{padding:23px 25px}.platform-chat-header{display:flex;justify-content:space-between;font-size:17px;font-weight:600;margin-bottom:25px}.platform-chat-header>span:last-child{font-size:12px;color:#757575}.platform-prompt{background:#f1f1f1;border-radius:20px 20px 3px 20px;padding:17px 19px;margin:0 0 24px 34px;font-size:14px;line-height:1.5}.platform-answer{display:flex;gap:12px;font-size:13px;line-height:1.55;margin-bottom:22px}.platform-answer>span{font-size:24px;line-height:1}.platform-ad{border-top:1px solid #e4e4e4;padding-top:15px}.platform-ad>p{font-size:10px;color:#707070;margin-bottom:12px;display:flex;justify-content:space-between}.platform-ad>div{display:grid;grid-template-columns:120px 1fr;gap:17px;align-items:center}.platform-ad img{width:120px;height:125px;object-fit:cover;border-radius:10px}.platform-ad strong{font-size:21px;line-height:1.18;font-weight:500;display:block;letter-spacing:-.025em}.platform-ad>div>div>span{font-size:12px;line-height:1.45;display:block;margin-top:9px}.platform-ad-link{font-size:12px!important;color:#283b31}
.roas-story{align-items:center}.roas-story .roas-equation{padding:30px;background:#e9ede2;transform:rotate(-2deg)}.roas-equation>span{font-size:10px;letter-spacing:.12em}.roas-assumptions{display:grid;grid-template-columns:1fr auto 1fr;gap:17px;align-items:center;margin-top:25px}.roas-story .roas-assumptions strong{font-family:inherit;font-size:28px;line-height:1.1;letter-spacing:-.04em}.roas-assumptions div>span{display:block;font-size:11px;line-height:1.5;margin-top:8px}.roas-assumptions>span{font-size:27px}.roas-result{display:flex;align-items:baseline;gap:18px;border-top:1px solid #25262030;margin-top:24px;padding-top:23px}.roas-story .roas-result>strong{font-size:110px;line-height:1;display:flex;letter-spacing:-.08em;gap:4px}.roas-result>span{font-size:17px}.roas-story .roas-equation figcaption{font-size:11px;line-height:1.6;margin-top:20px;max-width:none}
.bridge-stage{padding:65px 0 35px}.bridge-head{display:grid;grid-template-columns:1.4fr 1fr;gap:60px;align-items:end;margin:28px 0 45px}.bridge h2{font-size:clamp(52px,6.3vw,95px);margin:0}.bridge-head>p{max-width:34ch;font-size:18px;line-height:1.6;padding-bottom:6px}.journey{margin:0;max-width:none;transform:none}.journey:before,.journey:after{display:none}.journey ol{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:26px;margin:0;padding:0;list-style:none}.journey li{opacity:1;transform:none;display:flex;flex-direction:column;align-items:start;text-align:left;padding:22px 0 0;border-top:1px solid #25262055;gap:13px}.journey li:before,.journey li:after{display:none}.journey-node{display:grid;place-items:center;width:38px;height:38px;font-size:11px;background:#f65b35!important;border:0!important;color:#252620}.journey li strong{font-size:22px;letter-spacing:-.035em}.journey li>span:last-child{font-size:14px;line-height:1.5;max-width:25ch}.bridge:after{height:35px;margin-top:15px}
.chapter-media.campaign-board{clip-path:none;background:#d8e0dc;border-radius:14px;isolation:isolate}.campaign-board:after{display:none}.campaign-board>img{transform:none;width:100%;height:100%;object-fit:cover}.briefing-visual>img{object-position:center!important}.brief-overlay{position:absolute;left:25px;right:25px;bottom:25px;background:#f4f2e9f5;padding:23px 26px;box-shadow:0 10px 35px #182c2720;max-width:420px}.brief-overlay>span,.inquiry-sheet>span{font-size:9px;letter-spacing:.095em;display:block;margin-bottom:15px}.brief-overlay>strong{font-size:30px;line-height:1.1;letter-spacing:-.04em;font-weight:500;display:block}.brief-overlay dl{display:flex;gap:17px;justify-content:space-between;border-top:1px solid #25262030;margin-top:20px;padding-top:14px}.brief-overlay dt,.inquiry-sheet dt{font-size:10px;color:#53645f;margin-bottom:6px}.brief-overlay dd{font-size:12px;margin:0}.landing-visual{padding:30px 40px;background:#a7bfbd!important;display:flex;flex-direction:column;justify-content:center;align-items:center;gap:18px}.mini-site{width:100%;max-width:380px;background:#f5f2eb;box-shadow:0 15px 50px #283c3630;transform:rotate(-3deg);border-radius:7px;overflow:hidden}.mini-site-header{display:flex;justify-content:space-between;align-items:center;padding:15px 19px;font-size:9px}.mini-site-header strong{letter-spacing:.07em;font-size:10px}.mini-site>img{width:100%;height:175px;object-fit:cover;display:block}.mini-site-copy{padding:21px 24px 24px;display:flex;flex-direction:column;align-items:start}.mini-site-copy>strong{font-size:31px;line-height:1.05;letter-spacing:-.04em;font-weight:500}.mini-site-copy>span:not(.mini-cta){font-size:11px;line-height:1.5;margin-top:12px}.mini-cta{background:#244a3e;color:#fff;padding:11px 14px;border-radius:3px;font-size:10px;margin-top:18px}.landing-note{font-size:9px;line-height:1.5;letter-spacing:.08em;text-align:center}.inquiry-visual>img{filter:brightness(.84);object-position:50% 60%!important}.inquiry-sheet{position:absolute;inset:10% 8%;background:#f7f4ed;padding:30px;box-shadow:0 15px 60px #162c3430;transform:rotate(2deg);display:flex;flex-direction:column;justify-content:center}.inquiry-sheet>strong{font-size:29px;line-height:1.16;font-weight:500;letter-spacing:-.04em}.inquiry-sheet dl{margin-top:23px}.inquiry-sheet dl>div{display:grid;grid-template-columns:90px 1fr;gap:12px;padding:12px 0;border-top:1px solid #25262022}.inquiry-sheet dt{margin:0;font-size:11px}.inquiry-sheet dd{font-size:13px;margin:0}.inquiry-sheet>p{font-size:11px;line-height:1.5;border-radius:4px;background:#dfebdf;margin-top:17px;padding:12px}.chapter-copy h3{font-size:clamp(40px,3.7vw,59px)}.chapter-copy>p:not(.eyebrow){max-width:40ch}.chapter-section.is-horizontal .chapter-number{font-size:46px;margin-bottom:16px}.chapter-section.is-horizontal .chapter-copy>.eyebrow{margin-bottom:19px}.chapter-count{margin-right:0}
.market-example{display:grid;grid-template-columns:1.05fr 1fr;min-height:590px;align-items:stretch;padding:0;overflow:hidden;border-radius:14px}.market-visual{position:relative;inset:auto;height:auto;min-height:100%;width:100%}.market-visual:after{display:none}.market-photo{object-position:50% 50%}.market-copy{width:100%;max-width:none;margin:0;padding:34px;background:#f3efe6;backdrop-filter:none}.market-question{font-size:clamp(28px,2.8vw,42px);min-height:0;margin:30px 0 22px}.market-need{font-size:15px;min-height:0}.market-offer{margin-top:26px}.market-offer h3{font-size:28px}.market-offer-description{font-size:14px}.market-label{font-size:9px}
.collaboration{grid-template-columns:1fr 1.1fr;gap:45px 60px;padding-top:70px}.collaboration-heading{position:relative;top:auto}.collaboration-heading h2{font-size:clamp(40px,4.1vw,64px)}.performance-photo{position:relative;margin:0;border-radius:12px;overflow:hidden;align-self:stretch;min-height:350px}.performance-photo img{width:100%;height:100%;object-fit:cover;display:block}.performance-photo figcaption{position:absolute;bottom:18px;left:18px;padding:9px 13px;background:#f5f1e9f0;border-radius:25px;font-size:11px}.working-steps{grid-column:1/-1;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px}.working-steps:before,.working-steps:after{display:none}.working-steps>li,.working-steps>li:last-child{padding:24px 0 0;border-top:1px solid #25262044;gap:17px;grid-template-columns:38px 1fr;align-items:start}.working-number{width:38px;height:38px}.working-steps h3{font-size:27px;line-height:1.17;margin-bottom:17px}.working-steps p:not(.eyebrow){font-size:15px;line-height:1.6}.work-output{display:inline-block;border:1px solid #25262044;padding:9px 12px;border-radius:22px;font-size:10px;margin-top:22px}.agency-focus{grid-column:1/-1;font-size:17px;line-height:1.6;max-width:76ch;margin:0 auto}.team-portrait img{object-position:50% 42%}
@media(min-width:761px) and (max-width:1100px){.hero-message{width:350px;top:135px}.hero-message-prompt{font-size:14px}.hero-message-answer{font-size:12px}.hero-ad-photo{height:150px}.hero-offer strong{font-size:25px}.hero-message-body{padding:16px}.hero-offer-copy{padding:15px}.platform-window{min-height:500px}.google-window,.comparison-chat-window{padding:20px}.google-result-body{grid-template-columns:1fr 85px;gap:12px}.google-result-body img{width:85px;height:100px}.google-title{font-size:19px}.platform-ad>div{grid-template-columns:95px 1fr;gap:13px}.platform-ad img{width:95px;height:120px}.platform-ad strong{font-size:20px}.chapter-copy h3{font-size:40px}.chapter-copy>p:not(.eyebrow){font-size:16px}.brief-overlay{left:18px;right:18px;bottom:18px;padding:20px}.brief-overlay>strong{font-size:26px}.brief-overlay dl{gap:10px;flex-wrap:wrap}.landing-visual{padding:25px}.mini-site>img{height:140px}.mini-site-copy>strong{font-size:28px}.inquiry-sheet{inset:7%;padding:24px}.inquiry-sheet>strong{font-size:26px}.market-copy{padding:27px}.market-example{min-height:650px}.collaboration{gap:35px}.working-steps{gap:20px}.working-steps h3{font-size:24px}}
@media(max-width:760px){
 .hero-message{width:100%;top:auto}.hero-message-label{padding:16px 18px}.hero-message-body{padding:17px}.hero-message-prompt{font-size:14px;min-height:0}.hero-message-answer{font-size:12px;min-height:0}.hero-ad-photo{height:175px}.hero-offer-copy{padding:16px}.hero-offer strong{font-size:26px}.hero-v11 .hero-film{height:820px}
 .comparison-grid{gap:32px}.comparison-chat{padding-top:25px}.platform-window{min-height:0}.google-window,.comparison-chat-window{padding:22px 18px}.google-searchbar{font-size:12px;padding:12px 14px}.google-tabs{font-size:11px;gap:22px}.google-result-body{grid-template-columns:1fr 85px;gap:12px}.google-result-body img{width:85px;height:100px}.google-title{font-size:19px}.google-result-body p:not(.google-title){font-size:12px}.google-sitelinks{font-size:12px;gap:9px 14px}.platform-prompt{margin-left:15px;padding:15px;font-size:13px}.platform-answer{font-size:12px}.platform-ad>div{grid-template-columns:100px 1fr;gap:13px}.platform-ad img{width:100px;height:126px}.platform-ad strong{font-size:20px}.platform-ad>div>div>span{font-size:11px}
 .roas-story .roas-equation{padding:25px;transform:rotate(-1deg)}.roas-story .roas-assumptions strong{font-size:25px}.roas-assumptions{gap:12px}.roas-story .roas-result>strong{font-size:96px}.roas-story .roas-equation figcaption{font-size:11px}
 .bridge-stage{padding:45px 0 25px}.bridge-head{display:block;margin:24px 0 27px}.bridge h2{font-size:clamp(42px,11vw,68px)}.bridge-head>p{font-size:16px;margin-top:24px}.journey ol{grid-template-columns:1fr 1fr;gap:25px 22px}.journey li{padding-top:18px;gap:11px}.journey li strong{font-size:20px}.journey li>span:last-child{font-size:13px}.journey-node{width:33px;height:33px;font-size:10px}.bridge:after{height:25px}
 .approach-heading{padding-top:30px;padding-bottom:15px}.approach-row.chapter{gap:26px;padding-top:20px;padding-bottom:45px}.chapter-media.campaign-board,.chapter:nth-child(2) .chapter-media.campaign-board{width:calc(100% + 48px);margin:0 -24px;height:440px;aspect-ratio:auto;border-radius:0}.brief-overlay{left:24px;right:24px;bottom:25px;padding:22px}.brief-overlay>strong{font-size:29px}.brief-overlay dl{flex-wrap:wrap;gap:18px}.landing-visual{padding:25px 44px;gap:15px}.mini-site{max-width:310px}.mini-site>img{height:140px}.mini-site-copy{padding:17px 21px 21px}.mini-site-copy>strong{font-size:28px}.mini-site-copy>span:not(.mini-cta){font-size:10px}.mini-cta{font-size:9px;margin-top:14px}.inquiry-sheet{inset:30px 26px;padding:25px}.inquiry-sheet>strong{font-size:27px}.inquiry-sheet dl>div{grid-template-columns:85px 1fr;gap:10px}.inquiry-sheet dd{font-size:12px}.inquiry-sheet>p{font-size:10px}.chapter-copy{padding-top:0}.chapter-copy h3{font-size:43px}.chapter-copy>p:not(.eyebrow){font-size:16px}.chapter-number{font-size:45px;margin-bottom:16px}
 .market-example{display:block;min-height:0;padding:0;border-radius:0}.market-visual{height:280px;min-height:0}.market-copy{width:100%;padding:25px 22px}.market-question{font-size:29px;margin:24px 0 20px}.market-context{max-width:25ch}.market-label{font-size:8px}.market-need{font-size:14px}.market-offer{margin-top:25px}.market-offer h3{font-size:27px}
 .collaboration{display:block;padding-top:45px;padding-bottom:60px}.collaboration-heading{margin-bottom:28px}.collaboration-heading h2{font-size:43px}.performance-photo{height:280px;min-height:0;width:calc(100% + 48px);margin:0 -24px;border-radius:0}.performance-photo figcaption{left:24px;font-size:10px}.working-steps{display:block;margin-top:32px}.working-steps>li,.working-steps>li:last-child{grid-template-columns:35px 1fr;gap:18px;padding:24px 0}.working-steps h3{font-size:27px}.working-number{width:35px;height:35px}.work-output{margin-top:17px}.agency-focus{font-size:15px;margin-top:14px}.team-portrait{aspect-ratio:4/5}.team-person:nth-child(2),.team-person:nth-child(3){margin-top:0}
}
@media(max-width:360px){.hero-message-body{padding:15px 12px}.hero-message-prompt{font-size:13px;margin-left:5px}.hero-offer strong{font-size:24px}.hero-ad-photo{height:165px}.hero-v11 .hero-film{height:810px}.platform-window{padding:20px 15px}.platform-ad>div{grid-template-columns:85px 1fr}.platform-ad img{width:85px}.platform-ad strong{font-size:18px}.google-result-body{grid-template-columns:1fr 70px}.google-result-body img{width:70px;height:95px}.google-title{font-size:18px}.roas-story .roas-equation{padding:21px}.roas-story .roas-assumptions strong{font-size:22px}.roas-assumptions div>span{font-size:10px}.journey ol{gap:23px 17px}.journey li strong{font-size:18px}.journey li>span:last-child{font-size:12px}.bridge h2{font-size:39px}.chapter-copy h3{font-size:38px}.landing-visual{padding:25px 32px}.brief-overlay{left:20px;right:20px;padding:20px}.brief-overlay>strong{font-size:27px}.inquiry-sheet{inset:27px 20px;padding:20px}.inquiry-sheet>strong{font-size:24px}.inquiry-sheet dl>div{grid-template-columns:72px 1fr}.inquiry-sheet dt{font-size:10px}.inquiry-sheet dd{font-size:11px}.market-visual{height:250px}.market-copy{padding:23px 18px}.market-question{font-size:26px}.market-offer h3{font-size:25px}.collaboration-heading h2{font-size:36px}.working-steps h3{font-size:25px}.performance-photo{height:240px}.market-evidence strong>.number-unit{font-size:.48em}}
.mini-site{flex-shrink:0}.landing-visual{padding-top:24px;padding-bottom:24px;gap:12px}
@media(max-width:760px){.chapter:nth-child(2) .chapter-media.campaign-board{height:500px}}
html.reduced .rolling-strip{transition:none;transform:translateY(calc(var(--roll-end) * -1em))}html.reduced .bridge-stage{padding:45px 0 25px}
@media(prefers-reduced-motion:reduce){.rolling-strip{transition:none;transform:translateY(calc(var(--roll-end) * -1em))}.bridge-stage{padding:45px 0 25px}}

/* Contextual answers remain readable independently of scroll animation. */
.context-answers{position:relative;z-index:2;display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,6vw,96px);padding:50px var(--gutter);color:var(--ink);max-width:1600px;margin:0 auto}
.context-intro{background:transparent;max-width:none;padding-top:35px;padding-bottom:48px}
.context-answers article{min-width:0;max-width:60ch}.context-answers h2{font-family:Manrope,Arial,sans-serif;font-size:clamp(24px,2.2vw,34px);font-weight:550;line-height:1.2;letter-spacing:-.035em;margin:0 0 18px;text-wrap:balance}
.context-answers p:not(.eyebrow),.context-note p{font-size:16px;line-height:1.65;max-width:60ch;margin:0 0 16px}.context-answers .eyebrow{margin:0 0 14px}
.context-answers a,.context-note a{font-size:14px;font-weight:650;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:5px}
.context-note h3{font-family:Manrope,Arial,sans-serif;font-size:clamp(19px,1.8vw,27px);font-weight:550;line-height:1.25;letter-spacing:-.025em;margin:0 0 12px;text-wrap:balance}
.channel-answer{max-width:780px;margin:36px 0 22px;padding:24px 0;border-top:1px solid #25262030}.demo-note.context-note{max-width:550px;text-align:left;padding:22px 0 8px;margin:0;color:inherit}.demo-note.context-note h3{font-size:19px}.demo-note.context-note p{font-size:14px;line-height:1.55}.quality-intro.context-note{font-size:inherit}.quality-intro.context-note p{font-size:18px}
@media(max-width:760px){.context-answers{grid-template-columns:1fr;gap:30px;padding:30px 24px 36px}.context-answers h2{font-size:25px;line-height:1.22}.context-answers p:not(.eyebrow){font-size:15px}.context-start{padding-top:15px;padding-bottom:36px}.channel-answer{margin-top:24px}.quality-intro.context-note p{font-size:16px}}

.hero-offer>picture{display:contents}

/* A clear inquiry route on the established orange closing canvas. */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,7vw,110px);align-items:start;margin:45px 0 80px}
.contact .contact-heading h2{font-size:clamp(65px,6.4vw,94px);line-height:1;letter-spacing:-.055em}
.contact-heading>p{font-size:18px;line-height:1.6;max-width:35ch;margin-top:32px}
.contact-next{list-style:none;margin:34px 0 0;padding:0;max-width:37ch}
.contact-next li{border-top:1px solid #28251e45;padding:17px 0;display:flex;gap:15px;font-size:15px;line-height:1.5}
.contact-next li>span{font-size:12px;padding-top:3px;opacity:.75}
.lead-form{scroll-margin-top:100px;background:#f8f5ed;color:#252620;padding:clamp(25px,3.2vw,45px);border-radius:18px;box-shadow:0 22px 60px #61281015}
.lead-form h3{font-weight:500;font-size:clamp(28px,2.7vw,40px);letter-spacing:-.045em;line-height:1.1;margin-bottom:12px}
.form-intro{font-size:15px;line-height:1.5;margin-bottom:26px;color:#50574f}
.inquiry-kind{border:0;margin:0 0 24px;padding:0;min-width:0}
.inquiry-kind legend{font-size:14px;margin-bottom:11px}
.kind-options{display:grid;grid-template-columns:1fr 1fr;gap:9px}
.kind-options label{position:relative;display:flex;gap:8px;align-items:center;border:1px solid #25262040;border-radius:9px;padding:13px 10px;cursor:pointer;font-size:14px;line-height:1.3}
.kind-options label:has(input:checked){background:#dce8df;border-color:#366148}
.kind-options input{accent-color:#294c36;margin:0;width:16px;height:16px;flex:none}
.form-fields{display:grid;grid-template-columns:1fr 1fr;gap:20px 15px}
.form-field{display:flex;flex-direction:column;gap:9px;min-width:0}
.form-field label{font-size:14px;line-height:1.3}
.form-field label>span{font-size:12px;color:#667060}
.field-full{grid-column:1/-1}
.form-field input,.form-field textarea{width:100%;min-width:0;font:inherit;font-size:16px;line-height:1.5;letter-spacing:normal;border:1px solid #7b847673;border-radius:7px;background:#fffefa;color:#252620;padding:12px 13px;min-height:48px}
.form-field textarea{resize:vertical;min-height:120px}
.form-field input::placeholder,.form-field textarea::placeholder{color:#72796e;opacity:1}
.form-field input:focus,.form-field textarea:focus{outline:2px solid #315840;outline-offset:2px;border-color:#315840}
.form-field input[aria-invalid=true],.form-field textarea[aria-invalid=true]{border-color:#9e3527}
.form-field small{font-size:12px;line-height:1.5;color:#667060}
.form-data-note{font-size:12px;line-height:1.65;color:#535e51;margin-top:22px}
.form-data-note a{text-decoration:underline;text-underline-offset:3px}
.form-submit{font-family:inherit;display:flex;align-items:center;justify-content:space-between;width:100%;border:0;border-radius:30px;padding:16px 22px;margin-top:22px;background:#252620;color:#f8f5ed;font-size:16px;cursor:pointer;transition:background .2s}
.form-submit>span:last-child{font-size:23px;line-height:1}.form-submit:hover{background:#35503d}.form-submit:focus-visible,.kind-options input:focus-visible{outline:2px solid #315840;outline-offset:4px}
.form-submit:disabled{cursor:default;background:#747a70}
.form-status{font-size:14px;line-height:1.6;margin-top:18px;min-height:1.6em;color:#535e51}
.form-status[data-state=error]{color:#963728}.form-status[data-state=success]{color:#245338}
.form-status:empty{display:none}
.form-honeypot{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}
.hero-v11 .hero-v5-copy>.hero-secondary{display:block;max-width:max-content;font-size:13px;margin-top:16px;border-bottom:1px solid #35424966;padding-bottom:4px}
@media(max-width:1100px){.contact-grid{gap:35px}.lead-form{padding:28px}.form-fields{grid-template-columns:1fr}.field-full{grid-column:auto}.kind-options{grid-template-columns:1fr}}
@media(max-width:760px){.contact-grid{display:block;margin:30px 0 55px}.contact .contact-heading h2{font-size:clamp(54px,14vw,90px)}.contact-heading>p{font-size:16px;margin-top:26px}.contact-next{margin-top:25px}.contact-next li{font-size:14px;padding:15px 0}.lead-form{padding:27px 22px;margin-top:32px;border-radius:15px}.lead-form h3{font-size:30px}.form-intro{font-size:14px}.form-fields{gap:18px}.kind-options{grid-template-columns:1fr}.form-submit{font-size:15px}.hero-v11 .hero-v5-copy>.hero-secondary{grid-row:6;grid-column:2;position:relative;margin-top:16px;margin-bottom:10px;font-size:13px;z-index:3}.hero-v11 .hero-film-caption{grid-row:7}.hero-v11 .hero-scroll-cue{grid-row:8}}
@media(max-width:360px){.lead-form{padding:24px 18px}.lead-form h3{font-size:27px}.contact .contact-heading h2{font-size:50px}}
@media(prefers-reduced-motion:reduce){.form-submit{transition:none}}
html.reduced .form-submit{transition:none}
.contact footer{display:grid;grid-template-columns:1fr 1.5fr 1fr;gap:24px;align-items:start}
.contact footer .back-top{justify-self:end}
.contact footer .footer-page-links{grid-column:1/-1;display:flex;justify-content:flex-start;flex-wrap:wrap;gap:14px 28px;padding:10px 0 20px;font-size:14px}
.contact footer .footer-page-links>a{display:inline-block;padding:7px 0}
.contact footer .footer-page-links>a:hover{text-decoration:underline;text-underline-offset:4px}
@media(max-width:760px){.contact footer{grid-template-columns:1fr;gap:24px}.contact footer .back-top{justify-self:start}.contact footer .footer-page-links{gap:12px 22px}}

.form-direct-email{margin:18px 0 0;font-size:14px;line-height:1.6}.form-direct-email a{display:inline-block;padding:8px 0;font-weight:600;font-size:18px;text-decoration:underline;text-underline-offset:4px;overflow-wrap:anywhere}

/* Shared vector icons: no font glyphs or emoji fallback. */
.icon{display:inline-block;width:1em;height:1em;flex:none;vertical-align:-.12em;overflow:visible;pointer-events:none}
.menu-toggle,.page-menu-toggle{align-items:center;gap:.55em}
.menu-toggle>.icon,.page-menu-toggle .icon{width:1.1em;height:1.1em}
.page-menu-toggle[aria-expanded="true"] .icon-plus{transform:rotate(45deg)}
.signal-arrow .icon{display:block}
.close-dialog{display:grid;place-items:center}
.market-offer-cta [data-cta-label]{font:inherit;letter-spacing:inherit}

/* Adreiz editorial extension: existing Manrope/Instrument Serif, sky, paper and orange. */
.editorial-page .page-nav{gap:clamp(16px,2vw,28px)}
.editorial-crumb{font-size:13px;line-height:1.6;display:flex;gap:12px;flex-wrap:wrap;margin-bottom:38px}
.editorial-crumb a{text-decoration:underline;text-underline-offset:4px}
.editorial-hero-grid{display:grid;grid-template-columns:1.12fr 1fr;gap:6vw;align-items:center}
.editorial-hero h1{font-size:clamp(48px,6.1vw,88px)}
.editorial-hero .hero-description{max-width:40ch}
.editorial-answer{padding:32px;background:#f8f5edcf;border-top:2px solid #f65b35;box-shadow:0 12px 38px #25262008}
.editorial-answer>.eyebrow{margin-bottom:18px;font-size:12px}
.editorial-answer>p:not(.eyebrow){font-size:18px;line-height:1.75}
.editorial-meta{display:block;font-size:12px;line-height:1.7;color:#555d56;margin-top:20px}
.editorial-source{font-size:13px;line-height:1.6;display:inline-flex;gap:8px;align-items:baseline;text-decoration:underline;text-underline-offset:4px;margin-top:18px}
.editorial-source .icon{flex-shrink:0}
.editorial-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:65px;padding-top:25px;border-top:1px solid #25262040}
.editorial-facts strong{display:block;font-size:30px;letter-spacing:-.045em;font-weight:500;margin-top:10px}
.editorial-facts p{font-size:15px;margin-top:7px}
.editorial-layout{display:grid;grid-template-columns:230px minmax(0,760px);justify-content:center;gap:7vw;padding-top:60px;padding-bottom:95px}
.editorial-toc{align-self:start;position:sticky;top:30px;font-size:14px;line-height:1.6}
.editorial-toc ol{list-style:none;padding:0;margin:20px 0}
.editorial-toc li{border-top:1px solid #25262030}
.editorial-toc li a{display:block;padding:14px 0}
.editorial-toc a:hover{text-decoration:underline;text-underline-offset:4px}
.editorial-toc-cta{display:inline-flex;gap:8px;align-items:center;margin-top:15px;font-size:13px;font-weight:650}
.editorial-prose{min-width:0;font-size:18px;line-height:1.8}
.editorial-prose section{scroll-margin-top:30px;margin-bottom:48px}
.editorial-prose h2{font-size:clamp(28px,2.6vw,38px);font-weight:500;line-height:1.18;letter-spacing:-.04em;margin-bottom:23px}
.editorial-prose p+p{margin-top:20px}
.editorial-prose ul{padding-left:24px;margin:25px 0}
.editorial-prose li{padding-left:5px;margin:10px 0}
.editorial-note{background:#dce5dd;border-left:3px solid #54736b;padding:28px;margin:28px 0}
.editorial-note h3{font-size:21px;line-height:1.3;letter-spacing:-.035em;font-weight:600;margin-bottom:13px}
.editorial-note p{font-size:16px;line-height:1.75}
.editorial-table-wrap{max-width:100%;overflow-x:auto;margin:30px 0;overscroll-behavior-x:contain}
.editorial-table-wrap table{width:100%;border-collapse:collapse;text-align:left;font-size:15px;line-height:1.65}
.editorial-table-wrap caption{text-align:left;font-size:14px;font-weight:600;margin-bottom:16px}
.editorial-table-wrap th,.editorial-table-wrap td{padding:17px 16px;border-bottom:1px solid #25262030;vertical-align:top}
.editorial-table-wrap thead th{background:#d9e3e5;font-weight:600}
.editorial-table-wrap tbody th{width:26%;font-weight:600;padding-left:0;min-width:130px}
.editorial-table-hint{display:none}
.editorial-related{margin-top:45px;padding-top:25px;border-top:1px solid #25262040}
.editorial-related>a{display:flex;justify-content:space-between;align-items:center;gap:22px;padding:20px 0;border-bottom:1px solid #25262030;font-size:20px;line-height:1.45;letter-spacing:-.03em}
.editorial-related>a:hover{color:#923719}
.editorial-related .icon{flex-shrink:0}
.editorial-prose .editorial-sources a{display:flex;width:fit-content}
.editorial-service-grid{display:grid;grid-template-columns:1.1fr 1fr;align-items:center;gap:5vw}
.editorial-service-hero h1{font-size:clamp(48px,5.7vw,82px)}
.editorial-service-photo img{display:block;width:100%;height:420px;object-fit:cover;border-radius:3px}
.editorial-service-photo figcaption,.editorial-photo figcaption{font-size:12px;line-height:1.7;margin-top:13px}
.editorial-photo{margin:25px 0}
.editorial-photo img{display:block;width:100%;height:auto;max-height:430px;object-fit:cover;border-radius:3px}
.editorial-post-head h1{font-size:clamp(44px,5.5vw,80px);max-width:1050px}
.editorial-post-head .hero-description{max-width:65ch}
.editorial-post-answer{max-width:880px;margin-top:38px;padding:26px 30px}
.editorial-blog-head{padding-bottom:65px}
.editorial-decisions{display:grid;grid-template-columns:1fr 1.05fr;gap:7vw;padding:65px var(--gutter);background:var(--paper);color:var(--ink)}
.editorial-decisions h2{font-size:clamp(40px,4.8vw,70px);line-height:1.08;letter-spacing:-.055em;font-weight:500;margin:23px 0}
.editorial-decisions>div>p:not(.eyebrow){max-width:33ch;font-size:17px}
.editorial-decisions>div>a{display:block;padding:25px 0;border-top:1px solid #25262040}
.editorial-decisions>div>a:last-child{border-bottom:1px solid #25262040}
.editorial-decisions h3{display:flex;align-items:center;justify-content:space-between;gap:24px;font-size:28px;line-height:1.2;letter-spacing:-.04em;font-weight:500;margin:12px 0}
.editorial-decisions h3 .icon{flex-shrink:0}
.editorial-decisions a>p{font-size:15px;max-width:45ch}
.editorial-decisions a:hover h3{color:#923719}
.editorial-posts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:55px 40px;padding-top:35px}
.editorial-card{min-width:0}
.editorial-card-copy>.eyebrow{margin-top:25px}
.editorial-card h2{font-size:32px;line-height:1.2;letter-spacing:-.04em;font-weight:500;margin:16px 0}
.editorial-card-copy>p:not(.eyebrow){font-size:16px;max-width:53ch}
.editorial-read{display:inline-flex;align-items:center;gap:20px;padding:18px 0 7px;border-bottom:1px solid;margin-top:10px;font-size:15px}
.editorial-art{display:grid;grid-template-columns:1fr 1fr;padding:30px;gap:1px;background:#c8dce8;min-height:235px;align-items:stretch}
.editorial-art>div{background:#f8f5ed;padding:25px 20px;display:flex;flex-direction:column;justify-content:space-between;gap:24px}
.editorial-art>div:last-child{background:#344c45;color:#f8f5ed}
.editorial-art strong{font-weight:500;font-size:32px;letter-spacing:-.055em;line-height:1.1;overflow-wrap:anywhere}
.editorial-art small{font-size:11px;letter-spacing:.04em;text-transform:uppercase}
.editorial-art span{font-size:12px;line-height:1.5}
.editorial-art-sichtbarkeit{background:#f0ac89}
.editorial-art-flow{grid-template-columns:repeat(3,minmax(0,1fr));background:#c8dce8;padding:26px 20px}
.editorial-art-flow>div{padding:20px 14px;gap:24px}
.editorial-art-flow strong{font-size:clamp(18px,2.1vw,30px)}
@media(max-width:1100px){.editorial-page .page-nav{gap:17px;font-size:13px}.editorial-layout{grid-template-columns:190px minmax(0,1fr);gap:40px}.editorial-service-grid{grid-template-columns:1fr 1fr}.editorial-service-photo img{height:360px}}
@media(min-width:761px) and (max-width:1000px){.editorial-page .page-header{flex-wrap:wrap;gap:24px}.editorial-page .page-nav{flex:1;justify-content:flex-end;flex-wrap:wrap}.editorial-hero-grid{grid-template-columns:1fr}.editorial-answer{margin-top:15px;max-width:800px}.editorial-service-grid{grid-template-columns:1fr}.editorial-service-photo{max-width:700px}}
@media(max-width:760px){.editorial-page .page-nav{font-size:15px}.editorial-hero-grid,.editorial-facts,.editorial-layout,.editorial-service-grid,.editorial-decisions,.editorial-posts{grid-template-columns:1fr}.editorial-hero h1,.editorial-service-hero h1{font-size:clamp(43px,11vw,72px)}.editorial-crumb{margin-bottom:28px}.editorial-answer{padding:25px 22px}.editorial-answer>p:not(.eyebrow){font-size:16px}.editorial-facts{gap:22px;margin-top:35px}.editorial-facts strong{font-size:27px}.editorial-facts>div{padding-bottom:17px;border-bottom:1px solid #25262025}.editorial-facts>div:last-child{border:0}.editorial-layout{gap:35px;padding-top:20px;padding-bottom:55px}.editorial-toc{position:static}.editorial-toc ol{margin-bottom:0}.editorial-toc-cta{margin-top:20px}.editorial-prose{font-size:17px}.editorial-prose h2{font-size:28px}.editorial-note{padding:22px}.editorial-table-wrap th,.editorial-table-wrap td{padding:13px 12px}.editorial-table-wrap tbody th{min-width:105px}.editorial-table-wrap table:has(th:nth-child(3)){min-width:470px}.editorial-table-hint{display:block;font-size:11px;font-weight:400;margin-top:9px}.editorial-service-photo img{height:300px}.editorial-post-head h1{font-size:42px;line-height:1.1}.editorial-post-head{padding-bottom:45px}.editorial-post-answer{margin-top:26px}.editorial-decisions{gap:28px;padding:45px var(--gutter)}.editorial-decisions h2{font-size:43px}.editorial-decisions h3{font-size:26px}.editorial-posts{gap:40px}.editorial-card h2{font-size:29px}.editorial-art{padding:22px 18px;min-height:225px}.editorial-art>div{padding:22px 14px}.editorial-art strong{font-size:27px}.editorial-art-flow{padding:20px 14px;min-height:205px}.editorial-art-flow>div{padding:17px 10px}.editorial-art-flow strong{font-size:21px}.editorial-art-flow span{font-size:11px}.editorial-related>a{font-size:18px}}
@media(prefers-reduced-motion:reduce){.editorial-page{scroll-behavior:auto}}
/* Keep diagram labels readable within a narrow article card. */
.editorial-art-flow strong{overflow-wrap:normal;hyphens:manual}
@media(max-width:760px){.editorial-art-flow{grid-template-columns:1fr;min-height:0;gap:1px}.editorial-art-flow>div{display:grid;grid-template-columns:22px minmax(0,1fr) 80px;align-items:center;gap:12px;padding:18px 14px}.editorial-art-flow strong{font-size:22px}.editorial-art-flow span{text-align:right}.editorial-art:not(.editorial-art-flow) strong{font-size:24px;overflow-wrap:normal;hyphens:auto}}
@media(max-width:760px){.editorial-art-flow>div{grid-template-columns:22px minmax(0,1fr);gap:7px 12px}.editorial-art-flow span{grid-column:2;text-align:left}}
/* Editorial photographs share the existing paper, sky and typographic palette. */
.editorial-cover{display:block;position:relative;overflow:hidden;background:#d9ddd7;border-radius:3px}
.editorial-cover img{display:block;width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;transition:transform .55s cubic-bezier(.2,.65,.3,1)}
.editorial-cover:hover img{transform:scale(1.025)}
.editorial-cover>span{position:absolute;left:14px;bottom:14px;padding:6px 9px;border-radius:3px;background:#f8f5edeb;color:#34382f;font-size:10px;line-height:1.3}
.editorial-card-featured{grid-column:1/-1;display:grid;grid-template-columns:1.12fr 1fr;gap:4.5vw;align-items:center;padding-bottom:25px;border-bottom:1px solid #25262030}
.editorial-card-featured .editorial-card-copy>.eyebrow{margin-top:0}
.editorial-card-featured h2{font-size:clamp(30px,3.3vw,48px)}
.editorial-lead-photo{margin:38px 0 0;max-width:1200px}
.editorial-lead-photo img{display:block;width:100%;height:auto;max-height:620px;object-fit:cover;border-radius:3px}
.editorial-lead-photo figcaption{font-size:12px;line-height:1.65;max-width:100ch;margin-top:13px;color:#555d56}
@media(max-width:760px){.editorial-card-featured{display:block;padding-bottom:35px}.editorial-card-featured .editorial-card-copy>.eyebrow{margin-top:25px}.editorial-card-featured h2{font-size:29px}.editorial-lead-photo{margin-top:28px}.editorial-lead-photo img{aspect-ratio:3/2;max-height:none}.editorial-cover>span{left:10px;bottom:10px;font-size:9px}.editorial-blog-head{padding-bottom:25px}.editorial-posts{padding-top:15px}}
@media(prefers-reduced-motion:reduce){.editorial-cover img{transition:none}.editorial-cover:hover img{transform:none}}

/* Concrete examples, contained within the existing Adreiz visual system. */
.adlab,.budget-tool,.fit-tool,.copy-workshop{color:#252620;font-family:Manrope,Arial,sans-serif}
.adlab *,.budget-tool *,.fit-tool *,.copy-workshop *{box-sizing:border-box}
.adlab [hidden],.budget-tool [hidden]{display:none!important}
.adlab{margin:54px 0 40px;scroll-margin-top:105px;--lab-line:#29352d25;--lab-muted:#526159;--lab-accent:#d84a28}
.adlab-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;margin-bottom:34px}
.adlab-heading>div{max-width:780px}.adlab-heading .eyebrow{font-size:11px;letter-spacing:.12em;margin-bottom:16px}
.adlab .adlab-heading h2{font-size:clamp(35px,4.5vw,68px);font-weight:500;letter-spacing:-.055em;line-height:1.05;margin:0 0 20px}
.adlab-heading>div>p:last-child{max-width:52ch;font-size:17px;line-height:1.65}
.adlab-case-select{font-size:12px;flex:0 0 190px;line-height:1.8}.adlab-case-select select{display:block;width:100%;margin-top:5px;border:1px solid #27392d60;background:#f7f5ef;border-radius:6px;padding:13px 28px 13px 12px;color:#252620;font:inherit;font-size:14px;min-height:48px;cursor:pointer}
.adlab-tabs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid var(--lab-line);border-radius:10px;overflow:hidden;margin-bottom:0;background:#f9f7f0}
.adlab-tabs:has(>button:nth-child(2):last-child){grid-template-columns:repeat(2,minmax(0,1fr))}
.adlab-tabs button{display:flex;align-items:center;gap:15px;text-align:left;border:0;border-right:1px solid var(--lab-line);padding:22px 18px;background:transparent;color:#35433a;font:inherit;font-size:17px;min-height:84px;cursor:pointer;position:relative;transition:background .2s,color .2s}
.adlab-tabs button:last-child{border-right:0}.adlab-tabs button small{display:block;font-size:10px;letter-spacing:.02em;margin-top:6px;line-height:1.5}.adlab-tabs button[aria-selected=true]{background:#263c32;color:#fff9ee}.adlab-tabs button:hover:not([aria-selected=true]){background:#e0e8dd}
.adlab-tab-index{font-size:10px;opacity:1;align-self:flex-start;padding-top:5px}.adlab-tab-dot{margin-left:auto;flex-shrink:0;width:7px;height:7px;border-radius:50%;background:currentColor;opacity:.25}.adlab-tabs [aria-selected=true] .adlab-tab-dot{background:#ffad80;opacity:1}
.adlab-case-context{display:grid;grid-template-columns:150px 1fr;gap:20px;padding:24px 3px;border-bottom:1px solid var(--lab-line);align-items:start}.adlab-case-context>span{font-size:10px;letter-spacing:.08em;margin-top:4px}.adlab-case-context>p{font-size:14px;line-height:1.65;max-width:76ch;margin:0}
.adlab-stage{display:grid;grid-template-columns:minmax(0,1.17fr) minmax(0,.83fr);gap:clamp(30px,5vw,76px);padding:40px 0;align-items:start}
.adlab-screen{border:1px solid #c1c7bd;background:#fcfcf9;box-shadow:0 20px 45px #29352d0b;border-radius:14px;overflow:hidden;min-width:0;min-height:560px;color:#252620;text-align:left}
.adlab-browser{min-height:64px;padding:18px 24px;border-bottom:1px solid #25262014;display:flex;justify-content:space-between;align-items:center;gap:12px;font-size:18px}.adlab-browser>span:last-child{font-size:11px;color:#697069}.adlab-browser strong{font-size:17px;font-weight:600}.adlab-browser strong span{color:#747c74;margin-left:3px}.adlab-google{font:500 25px Arial,sans-serif;letter-spacing:-1px;color:#4285f4}.adlab-instagram{font:italic 27px Georgia,serif;letter-spacing:-1.4px}.adlab-linkedin{display:flex;gap:7px;align-items:center;font-weight:700}.adlab-linkedin b{background:#0a66c2;color:white;border-radius:3px;font:bold 20px Arial;padding:1px 4px}
.adlab-search{display:flex;gap:14px;align-items:center;margin:32px 25px 21px;border:1px solid #d8ddd7;border-radius:28px;padding:15px 18px;background:white;box-shadow:0 2px 8px #2526200a;font-size:15px;min-height:53px}.adlab-search>span:first-child{font:28px/16px Arial}.adlab-search-filters{display:flex;gap:24px;padding:0 29px 16px;font-size:12px;color:#656f65;border-bottom:1px solid #e5e7e2}.adlab-search-filters b{color:#174b96}
.adlab-search-result{padding:25px 27px 20px}.adlab-advertiser{display:flex;align-items:center;gap:10px;font-size:13px;line-height:1.4}.adlab-advertiser strong{display:block;font-weight:650}.adlab-advertiser small{display:block;font-size:10px;margin-top:3px;color:#5b655c}.adlab-avatar{display:grid;place-items:center;width:34px;height:34px;background:#dde4db;color:#304737;border-radius:50%;font-size:16px;font-weight:600;flex-shrink:0}.adlab-dots{margin-left:auto;font-size:22px}.adlab-search-result .adlab-offer-title{font-size:23px;font-weight:500;color:#194993;line-height:1.3;margin:20px 0 9px;letter-spacing:-.025em}.adlab-search-result>p{font-size:14px;line-height:1.7;max-width:55ch}.adlab-sitelinks{display:flex;flex-wrap:wrap;gap:10px 25px;color:#194993;font-size:14px;margin-top:22px}.adlab-organic{margin:8px 27px 30px;border-top:1px solid #dce1d8;padding-top:28px;display:grid;gap:13px}.adlab-organic span{display:block;height:8px;border-radius:4px;background:#e8eae4;width:85%}.adlab-organic span:first-child{width:38%;height:10px}.adlab-organic span:last-child{width:62%}
.adlab-screen-instagram>.adlab-advertiser,.adlab-screen-linkedin>.adlab-advertiser{padding:16px 22px}.adlab-feed-image{position:relative;margin:0;aspect-ratio:1.8;overflow:hidden}.adlab-feed-image img,.adlab-linkedin-image img{width:100%;height:100%;object-fit:cover;display:block}.adlab-feed-image:after{content:'';position:absolute;inset:35% 0 0;background:linear-gradient(transparent,#0e251add)}.adlab-feed-image figcaption{position:absolute;z-index:1;bottom:24px;left:23px;right:23px;color:white;font-size:clamp(26px,2.6vw,40px);font-weight:500;letter-spacing:-.05em;line-height:1.1;max-width:12ch}.adlab-feed-action{display:flex;justify-content:space-between;padding:13px 23px;background:#dae8eb;font-size:13px;font-weight:600}.adlab-feed-caption{padding:20px 23px 24px;font-size:13px;line-height:1.7}.adlab-feed-caption strong{font-size:13px;margin-right:7px}.adlab-linkedin-copy{font-size:14px;line-height:1.65;padding:0 22px 20px}.adlab-linkedin-image{aspect-ratio:2.2;overflow:hidden;margin:0}.adlab-linkedin-offer{background:#e9eff3;display:flex;align-items:center;gap:20px;padding:20px 23px}.adlab-linkedin-offer strong{font-size:15px;line-height:1.4;font-weight:600}.adlab-linkedin-offer>span{border:1px solid #185c92;color:#185c92;border-radius:24px;padding:10px 15px;white-space:nowrap;font-size:11px}
.adlab-prompt{margin:25px 24px 0 60px;padding:17px 19px;border-radius:18px 18px 3px 18px;background:#edf0e9;font-size:15px;line-height:1.65}.adlab-answer{display:flex;gap:12px;padding:24px}.adlab-answer-mark{font-size:23px;line-height:1.3;color:#315643}.adlab-answer p{font-size:14px;line-height:1.7;margin:0}.adlab-chat-ad{margin:0 24px 26px;padding:18px 0 0;border-top:1px solid #dfe4da}.adlab-sponsored{font-size:10px;display:flex;gap:12px;color:#51604f;margin:0 0 13px!important}.adlab-sponsored span{color:#29362b;font-weight:600}.adlab-chat-ad>div{display:grid;grid-template-columns:105px 1fr;gap:18px}.adlab-chat-ad img{width:105px;height:160px;object-fit:cover;border-radius:8px}.adlab-chat-ad .adlab-offer-title{font-size:23px;font-weight:500;line-height:1.18;letter-spacing:-.04em;margin:0 0 9px}.adlab-chat-ad>div>div>p{font-size:12px;line-height:1.6}.adlab-example-cta{font-size:11px;font-weight:650;display:inline-block;margin-top:14px}
.adlab-lesson{padding-top:8px}.adlab-kicker{display:flex;align-items:center;gap:13px;font-size:11px;letter-spacing:.04em;margin:0 0 18px!important;text-transform:uppercase}.adlab-kicker span{border:1px solid #293d2e60;border-radius:50%;width:30px;height:30px;display:grid;place-items:center;flex-shrink:0}.adlab .adlab-lesson h3{font-size:clamp(28px,3.05vw,44px);line-height:1.15;letter-spacing:-.04em;font-weight:500;margin:0 0 23px}.adlab-lesson>p:not(.adlab-kicker){font-size:15px;line-height:1.75;margin:0}.adlab-lesson dl{margin:25px 0 0}.adlab-lesson dl>div{border-top:1px solid var(--lab-line);padding:18px 0}.adlab-lesson dt{font-size:11px;font-weight:700;margin-bottom:7px;text-transform:uppercase;letter-spacing:.06em}.adlab-lesson dd{font-size:14px;line-height:1.7;margin:0;color:#3f4a40}.adlab-next{margin-top:6px;border-left:2px solid #d85531;padding-left:17px}.adlab-next>span{font-size:10px;letter-spacing:.07em;text-transform:uppercase;font-weight:650}.adlab-next>p{font-size:14px;line-height:1.65;margin-top:6px}
.adlab-takeaway{padding:24px 30px;background:#dce7dc;border:1px solid #273d2420;display:grid;grid-template-columns:150px 1fr;gap:25px;border-radius:5px}.adlab-takeaway>span{font-size:10px;letter-spacing:.08em;line-height:1.6;padding-top:3px;font-weight:650}.adlab-takeaway p{font-size:15px;line-height:1.7;margin:0}
.adlab-playback{display:flex;align-items:center;gap:17px;padding:20px 0;border-bottom:1px solid var(--lab-line);font-size:11px;line-height:1.6}.adlab-progress{width:60px;height:3px;background:#acbca9;overflow:hidden;flex-shrink:0}.adlab-progress i{display:block;background:#37533d;width:100%;height:100%;transform:scaleX(var(--play-progress,0));transform-origin:left}.adlab-play-status{margin-right:auto;min-width:120px;color:#445443}.adlab-playback button{border:0;padding:9px 0;background:transparent;border-bottom:1px solid #40553d45;color:inherit;font:inherit;cursor:pointer;min-height:40px}.adlab-playback button:disabled{opacity:.5;cursor:default}.adlab-disclosure{font-size:11px;line-height:1.7;max-width:100ch;margin-top:21px!important;color:#56614f}.adlab-sources{font-size:12px;line-height:1.7;margin-top:13px}.adlab-sources summary{cursor:pointer;min-height:38px;padding:8px 0;text-decoration:underline;text-underline-offset:4px}.adlab-sources p{font-size:12px;line-height:1.75;margin:10px 0}.adlab-sources a{text-decoration:underline;text-underline-offset:3px}.adlab a:focus-visible,.adlab button:focus-visible,.adlab select:focus-visible{outline:2px solid #a74324;outline-offset:-3px}.adlab-panel:focus-visible{outline:2px solid #a74324;outline-offset:5px}
.adlab.is-enhanced [data-entrance]{opacity:0;transform:translateY(11px);transition:opacity .55s ease,transform .6s cubic-bezier(.2,.7,.2,1)}
.adlab.is-enhanced [data-entrance][data-shown]{opacity:1;transform:none}
.adlab.is-reduced [data-entrance],html.reduced .adlab [data-entrance]{opacity:1!important;transform:none!important;transition:none!important}
.comparison-grid.adlab-host{display:block;padding-top:0;border:0}.comparison-grid.adlab-host .adlab{margin-top:45px}.comparison-grid.adlab-host .adlab-panel{transform:none;opacity:1}
.editorial-experience{padding:0 var(--gutter);max-width:1460px;margin:0 auto 40px}.editorial-experience .adlab{margin-top:0}
.budget-value{overflow-wrap:anywhere}
.reading-routes{padding:0 var(--gutter) 70px;max-width:1600px;margin:auto}.reading-routes>div:first-child{margin-bottom:35px}.reading-routes h2{font-size:clamp(36px,4.5vw,65px);line-height:1.08;letter-spacing:-.045em;font-weight:500;margin-top:19px}.reading-routes>div:last-child{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}.reading-routes article{border-top:1px solid #34473455;padding-top:22px}.reading-routes article>span{font-size:10px;letter-spacing:.09em}.reading-routes h3{font-weight:500;font-size:28px;line-height:1.2;letter-spacing:-.04em;margin:16px 0}.reading-routes article p{font-size:15px;line-height:1.75;margin-bottom:20px}.reading-routes a{display:flex;justify-content:space-between;gap:14px;padding:13px 0;border-top:1px solid #34473425;font-size:13px;line-height:1.5}.reading-routes a:hover{text-decoration:underline;text-underline-offset:4px}.reading-routes a .icon{flex-shrink:0}
.editorial-prose .adlab-stage{grid-template-columns:1fr}.editorial-prose .adlab-heading{align-items:start}.editorial-prose .adlab-tabs button{font-size:15px}.editorial-prose .adlab-lesson h3{font-size:30px}.editorial-prose .adlab-takeaway{grid-template-columns:1fr;gap:8px}.editorial-prose .adlab-screen{max-width:580px;width:100%;margin:auto}.editorial-prose .adlab-heading h2{font-size:38px}
.budget-tool,.fit-tool,.copy-workshop{padding:32px;background:#e1e9df;border-top:2px solid #557254;margin:30px 0}.tool-intro .eyebrow,.copy-workshop>.eyebrow,.fit-tool>.eyebrow{font-size:11px;margin-bottom:14px}.budget-tool h3,.fit-tool h3,.copy-workshop h3{font-size:29px;line-height:1.2;letter-spacing:-.04em;font-weight:500;margin:0 0 16px}.tool-intro>p:last-child,.fit-tool>p{font-size:15px;line-height:1.75}.budget-grid{display:grid;grid-template-columns:1fr;gap:30px;margin-top:26px}.budget-inputs{display:grid;grid-template-columns:1fr 1fr;gap:24px}.budget-inputs label{font-size:13px;line-height:1.6;font-weight:600;display:block}.budget-inputs label>span{font-weight:400;color:#586653}.budget-inputs input{width:100%;min-height:50px;padding:12px;margin:9px 0;background:#fcfbf5;border:1px solid #7e9379;border-radius:4px;color:#252620;font:500 21px Manrope,sans-serif}.budget-inputs small{display:block;font-size:11px;font-weight:400;line-height:1.65}.budget-result{padding:27px;background:#263c32;color:#fff9ef}.budget-result>.eyebrow{font-size:10px;line-height:1.8}.budget-value{display:block;font-size:clamp(44px,6vw,75px);letter-spacing:-.065em;line-height:1.2;margin-top:14px}.budget-unit{font-size:13px;opacity:.85}.budget-equation{padding:18px 0 0;margin:20px 0 0!important;border-top:1px solid #fff5;font-size:14px;line-height:1.8;font-variant-numeric:tabular-nums}.budget-interpretation{font-size:13px;line-height:1.7;margin-top:13px!important}.tool-footnote{font-size:12px!important;line-height:1.7;margin-top:24px!important;max-width:80ch;color:#42513e}.budget-inputs input:focus-visible{outline:2px solid #c7512d;outline-offset:3px}
.fit-checks{display:grid;margin-top:22px}.fit-checks label{border-top:1px solid #50664b40;padding:18px 0;display:flex;align-items:start;gap:13px;font-size:15px;line-height:1.65;cursor:pointer}.fit-checks input{accent-color:#2d573c;width:20px;height:20px;margin-top:3px;flex-shrink:0}.fit-result{padding:23px;background:#f8f6ed;border-left:3px solid #cf5430;margin-top:20px}.fit-result strong{font-size:21px;line-height:1.4;font-weight:550;display:block}.fit-result p{font-size:14px;line-height:1.75;margin-top:10px}
.copy-workshop{background:#eee5d4;border-color:#bc643d}.copy-pair{display:grid;grid-template-columns:1fr 1fr;gap:25px;margin-top:26px}.copy-pair article{min-width:0}.copy-pair article>span{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.1em;border-top:1px solid #65492d50;padding-top:17px}.copy-pair blockquote{font-size:22px;line-height:1.4;letter-spacing:-.025em;margin:17px 0}.copy-pair article>p{font-size:13px;line-height:1.7}.copy-pair article:last-child blockquote{color:#365c3c}.copy-workshop details{border-top:1px solid #65492d50;margin-top:25px;padding-top:18px;font-size:14px}.copy-workshop summary{cursor:pointer;line-height:1.6}.copy-workshop ol{padding-left:20px;font-size:14px;line-height:1.8}.copy-workshop li{margin:16px 0}
.editorial-prose .editorial-example{background:#faf7ef;border-left:3px solid #bc663d;padding:24px 27px;margin:25px 0}.editorial-example .eyebrow{font-size:10px;margin-bottom:13px}.editorial-example h3{font-size:24px;line-height:1.3;margin:0 0 15px;font-weight:500}.editorial-example dl{margin:0}.editorial-example dl>div{padding:15px 0;border-top:1px solid #25262025}.editorial-example dt{font-size:11px;text-transform:uppercase;letter-spacing:.055em;font-weight:650}.editorial-example dd{font-size:15px;line-height:1.75;margin:7px 0 0}.editorial-example .example-conclusion{font-size:14px;margin:17px 0 0}.editorial-prose .editorial-photo+ .editorial-example{margin-top:-10px}.editorial-checklist{list-style:none!important;padding:0!important}.editorial-checklist li{padding:17px 0 17px 34px;position:relative;border-top:1px solid #25262030}.editorial-checklist li:before{content:'↗';position:absolute;left:0;top:18px;color:#a74529}
@media(min-width:1500px){.adlab-stage{gap:80px}.adlab-screen{min-height:600px}.adlab-feed-image{aspect-ratio:1.7}.adlab-prompt{font-size:17px}.adlab-answer p{font-size:16px}.adlab-chat-ad .adlab-offer-title{font-size:27px}}
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@media(max-width:400px){.editorial-prose h2{overflow-wrap:anywhere;hyphens:auto}}
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.brief-workshop{background:#e0e9e9;border:1px solid #25262025;padding:clamp(20px,4vw,40px);color:#252620;border-radius:3px;font-family:Manrope,sans-serif}
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.brief-workshop .brief-edit-actions button{font-size:12px;border:0;border-bottom:1px solid #58645c;background:none;padding:7px 0;color:#252620}
.brief-output{background:#fffdf7;padding:clamp(20px,3.5vw,36px);border-top:4px solid #f65b35;box-shadow:0 12px 35px #25262009;color:#252620}
.brief-output .brief-paper-head{display:flex;justify-content:space-between;gap:20px;align-items:center;border-bottom:1px solid #25262030;padding-bottom:18px}
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.brief-output .brief-paper-foot{font-size:10px;line-height:1.7;margin:18px 0 0;color:#5d625a}
.brief-workshop .brief-progress{font-size:12px;line-height:1.7;margin:23px 0 13px}
.brief-export>div{display:flex;flex-wrap:wrap;gap:10px}.brief-workshop .brief-export button{display:flex;justify-content:space-between;gap:20px;align-items:center;padding:13px 17px;background:#252620;color:#fffdf7;border:1px solid #252620;font-size:13px;font-weight:600}
.brief-workshop .brief-export button+button{background:transparent;color:#252620}.brief-workshop .brief-export-hint,.brief-workshop .brief-status{font-size:12px;line-height:1.7;margin:13px 0 0}
.brief-workshop .brief-next{display:flex;justify-content:space-between;gap:15px;font-size:16px;line-height:1.5;font-weight:650;padding-top:26px;margin-top:24px;border-top:1px solid #25262040;text-decoration:underline;text-underline-offset:5px}
.brief-workshop .brief-next-note{font-size:12px;line-height:1.7;margin:10px 0 0}
.workshop-entry{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(28px,5vw,80px);padding:70px var(--gutter,6vw);background:#d5e3e7;color:#252620;align-items:center}
.workshop-entry-photo{position:relative;align-self:stretch;min-height:360px}.workshop-entry-photo img{width:100%;height:100%;object-fit:cover;display:block}.workshop-entry-photo>span{position:absolute;bottom:13px;left:13px;right:13px;color:#252620;background:#fffdf7ed;padding:7px 10px;font-size:10px;line-height:1.5;width:fit-content}
.workshop-entry .eyebrow{font-size:11px;letter-spacing:.12em}.workshop-entry h2{font-size:clamp(38px,5vw,72px);font-weight:500;line-height:1.03;letter-spacing:-.055em;margin:22px 0}.workshop-entry-copy>p:not(.eyebrow){font-size:17px;line-height:1.75;max-width:50ch}
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#brief-print-sheet{display:none}
@media(max-width:400px){.editorial-page .editorial-post-head h1,.editorial-page .editorial-example h3{overflow-wrap:anywhere;hyphens:auto}}
@media(max-width:760px){.workshop-entry{grid-template-columns:1fr;padding:40px var(--gutter,6vw);gap:26px}.workshop-entry-photo{height:250px;min-height:0}.workshop-entry h2{font-size:46px}.brief-workshop .brief-field label{font-size:16px}.brief-workshop textarea{font-size:16px}.brief-export>div{flex-direction:column}.brief-output .brief-paper-head{gap:10px}}
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